Director of Downstream Marketing, Global Imaging
GE HealthCare
full-time
Posted on:
Location Type: Remote
Location: Wisconsin • United States
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Salary
💰 $145,600 - $218,400 per year
Job Level
About the role
- Defines and manages the marketing strategy and planning process and ensures effective go-to-market strategies.
- Aligns and translates Imaging business priorities and modality product marketing strategies into clear guidance for market-facing execution.
- Shapes, maintains and regularly reviews the Imaging-level narrative that explains the value of the portfolio.
- Defines and manages clear launch readiness process and planning, providing team direction and oversight for major launches.
- Builds, inspires and motivates a high-performing marketing organization.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Science, Engineering, or a related field.
- 12+ years of experience in downstream marketing, product marketing, or commercial marketing in a complex B2B or healthcare technology environment.
- Experience leading downstream marketing across multiple products or regions and markets worldwide.
- Demonstrated people leadership experience in a matrixed organization.
- Strong collaboration and influencing skills across functions and regions.
- Excellent communication, storytelling and influencing skills.
- Strong Commercial acumen, ability to turn marketing actions into commercial results.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- 401(k) plan with employee and company contribution opportunities
- Life insurance
- Disability insurance
- Accident insurance
- Tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
downstream marketingproduct marketingcommercial marketingmarketing strategygo-to-market strategieslaunch readiness processmarket-facing executionportfolio value explanationB2B marketinghealthcare technology
Soft Skills
people leadershipcollaboration skillsinfluencing skillscommunication skillsstorytelling skillsmotivation skillsteam directionorganizational skillsinspiration skillscommercial acumen
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsBachelor’s degree in ScienceBachelor’s degree in Engineering