GE HealthCare

Associate Director, Downstream Marketing – Global Imaging CT

GE HealthCare

full-time

Posted on:

Location Type: Remote

Location: Wisconsin • United States

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Salary

💰 $122,400 - $183,600 per year

Job Level

Senior

About the role

  • Own the global downstream marketing strategy and annual plan for the CT portfolio
  • Translate upstream strategy into clear downstream direction: priorities, messaging architecture, launch sequencing, and activation focus areas
  • Identify growth opportunities by segment, customer type, and buying environment
  • Build strong operating rhythm with key stakeholders to drive alignment and execution
  • Lead downstream strategy and execution for CT new product introductions, upgrades, and lifecycle initiatives
  • Drive launch readiness across key components
  • Establish and run launch governance
  • Ensure lifecycle marketing supports sustained adoption and differentiation beyond launch
  • Develop and maintain CT positioning and messaging aligned with Imaging narratives
  • Define buyer-journey messaging based on jobs to be done

Requirements

  • Bachelor’s Degree in Marketing, Business, Science, Engineering, or related field
  • 8+ years of experience in downstream marketing, product marketing, or commercial marketing in healthcare technology or complex B2B environments
  • Proven experience leading launches and downstream marketing programs for complex solutions
  • Demonstrated ability to translate technical and clinical value into clear, buyer-relevant messaging
  • Strong cross-functional leadership skills in a global, matrixed organization
  • Preferred MBA or advanced degree
  • Experience in diagnostic imaging, CT, capital equipment, or regulated healthcare markets
  • Experience partnering with regional marketing teams on global-to-local execution
Benefits
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Paid time off
  • 401(k) plan with employee and company contribution opportunities
  • Life, disability, and accident insurance
  • Tuition reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
downstream marketingproduct marketingcommercial marketinglaunch readinesslifecycle marketingbuyer-journey messagingmarketing strategymessaging architecturegrowth opportunity identificationstakeholder alignment
Soft Skills
cross-functional leadershipcommunicationstrategic thinkingcollaborationexecutionalignmentoperating rhythmadaptabilityproblem-solvinginfluencing
Certifications
Bachelor’s DegreeMBAadvanced degree