GE HealthCare

Senior HEOR Marketing Manager

GE HealthCare

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $140,000 - $210,000 per year

Job Level

Senior

About the role

  • Own the HEOR and RWE strategy for a priority product/portfolio across the full lifecycle
  • Develop prioritized evidence generation plans (e.g., RWE studies, economic models, patient‑reported outcomes)
  • Provide HEOR input into clinical programs and global product development plans to ensure endpoints and data streams support future value claims
  • Translate clinical and economic evidence into field‑ready value assets
  • Deliver training, playbooks, and workshops to commercial and regional marketing teams
  • Identify unmet needs and value gaps to inform positioning, pricing corridors, and evidence priorities
  • Monitor external trends in payer expectations, health technology assessment (HTA), value frameworks, and healthcare policy
  • Act as the HEOR champion within the segment

Requirements

  • Bachelor’s degree in Health Economics, Economics, Public Health, Health Policy, Business, or a related field
  • 5 years in HEOR, outcomes research, pricing/reimbursement, market access, or portfolio value strategy
  • Demonstrated expertise in economic modeling (cost‑effectiveness, budget impact), RWE, and preference studies
  • Track record of peer‑reviewed publications, dossier development, and creation of customer‑facing HEOR tools that drive adoption
  • Deep understanding of global healthcare systems (Public, IDNs/health systems, payers, etc.)
  • Exceptional communication and storytelling skills;
  • Experience managing external vendors and budgets related to economic analysis or value tool development
  • Demonstrated success working in matrixed environments, influencing across functions without direct authority.
  • Legal authorization to work in the U.S. is required.
Benefits
  • medical, dental, vision
  • paid time off
  • 401(k) plan with employee and company contribution opportunities
  • life insurance
  • disability insurance
  • accident insurance
  • tuition reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HEORRWEeconomic modelingcost-effectivenessbudget impactpreference studiesdossier developmentcustomer-facing HEOR toolsevidence generation plansvalue assets
Soft Skills
communication skillsstorytelling skillsinfluencing skillstraining deliveryworkshop facilitationidentifying unmet needsstrategic thinkingcollaborationproblem-solvingadaptability