GE HealthCare

Digital Marketing Leader, Revenue Portfolio

GE HealthCare

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $122,400 - $183,600 per year

Job Level

Senior

About the role

  • The Digital and Revenue Marketing Leader, Contrast Media Portfolio is responsible for developing and implementing digital marketing strategies that leverage technologies to enhance customer engagement, streamline marketing automation, and improve and track campaign performance across the Contrast Media portfolio.
  • This role manages the digital ecosystem and marketing technology stack, including the integration of AI solutions to enable data‑driven marketing initiatives, and supports the team in quantifying and tracking campaign KPIs and ROI across marketing and sales activities.
  • This senior leader will also work closely with cross-functional product and marketing teams to optimize digital marketing efforts and ensure a seamless, technology-driven customer experience.

Requirements

  • Bachelor’s degree in Marketing, Computer Science, Data Analytics, or a related field; Master’s degree preferred
  • 8+ years of experience in digital marketing, marketing automation, or digital technology management, with some background in the pharmaceutical or healthcare industry preferred
  • Proven track record of using AI and data-driven approaches to enhance digital marketing strategies and campaigns
  • Strong technical skills, with experience in digital marketing platforms, analytics tools, and AI solutions
  • Excellent organizational, communication, and project management skills
Benefits
  • medical
  • dental
  • vision
  • paid time off
  • a 401(k) plan with employee and company contribution opportunities
  • life
  • disability
  • accident insurance
  • tuition reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingmarketing automationdata analyticsAI solutionscampaign performance trackingKPI quantificationROI analysisdigital technology managementanalytics tools
Soft Skills
organizational skillscommunication skillsproject management skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Computer ScienceBachelor’s degree in Data AnalyticsMaster’s degree in related field