Marketing Director
GE HealthCare
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $160,160 - $240,240 per year
Job Level
About the role
- Spearhead the modernization of our paid and organic search strategies.
- Develop cutting-edge approaches to improve our quality score and optimize our presence across digital channels.
- Redefine our organic and paid social media strategies to amplify thought leadership content.
- Drive engagement and elevate our brand presence through innovative social media tactics and content marketing.
- Craft and execute a comprehensive lifecycle marketing strategy that enhances customer relationships.
- Design and implement sophisticated email marketing strategies that effectively engage target audiences.
- Regularly analyze campaign performance and customer behavior to identify insights and opportunities for optimization.
- Conduct thorough market analysis to identify gaps and opportunities in our current digital marketing strategies.
- Establish and nurture strategic relationships with key digital advertisers and platforms.
Requirements
- Bachelors degree required, Master’s degree preferred.
- Certification in AI, machine learning, or experience using LLM to improve digital marketing capabilities required.
- Minimum of 6 years of experience executing digital marketing programs, with a proven track record of leading successful marketing transformation projects.
- Deep understanding of digital marketing ecosystems, including SEO, AI-driven content platforms, social media strategies, and lifecycle marketing.
- Exceptional leadership skills with the ability to manage and inspire a team towards achieving groundbreaking results.
- Strong analytical skills, with a knack for identifying trends and insights in complex data sets.
- Excellent relationship-building capabilities with internal stakeholders and external partners.
- Agile and innovative thinker, with a relentless drive for excellence and a constant eye on the latest marketing trends and technologies.
Benefits
- medical
- dental
- vision
- paid time off
- 401(k) plan with employee and company contribution opportunities
- life
- disability
- accident insurance
- tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingSEOemail marketinglifecycle marketingcontent marketingdata analysiscampaign performance analysismarket analysissocial media strategiesAI-driven content platforms
Soft skills
leadershipanalytical skillsrelationship-buildinginnovative thinkingteam managementstrategic thinkingcommunicationinspirationtrend identificationdrive for excellence
Certifications
AI certificationmachine learning certification