Marketing Manager – Demand Generation, Activation
GE HealthCare
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $122,400 - $183,600 per year
About the role
- Works closely with Product Marketing to operationalize brand and product strategy into demand generation programs.
- Lead demand generation strategy and execution aligned with Alzheimer’s Diagnostics and Vizamyl commercial priorities.
- Design and manage integrated marketing programs that drive awareness, engagement, and action across the customer journey.
- Collaborate with Sales to ensure demand programs support field priorities and account strategies.
- Own end-to-end omni-channel campaign strategy and execution across digital, media, and in-person channels.
- Coordinate with Product Marketing, internal centers of excellence, and agency partners to ensure consistent messaging and execution.
- Monitor campaign performance and optimize tactics based on engagement, conversion, and ROI metrics.
- Manage agency relationships, including media planning, buying, and performance optimization.
- Coordinate marketing automation and digital execution in partnership with MarComm, MarTech and digital teams.
- Ensure operational excellence, timeline discipline, and budget adherence across activation initiatives.
- Own national and regional event strategy in support of demand generation and brand presence.
- Partner with Product Marketing to ensure event messaging, content, and experiences align to product strategy.
- Lead planning and execution of marketing-supported events, including brand presence, content development, and experience design.
- Coordinate KOL, external, and internal events in collaboration with medical, sales, and events teams.
- Ensure consistent brand representation across live, virtual, and hybrid events.
- Execute digital and field enablement initiatives that support demand generation.
- Partner with Product Marketing and Sales Enablement to support adoption of tools and programs.
- Track usage, impact, and ROI of deployed initiatives.
Requirements
- Bachelor’s degree required
- 5+ years of marketing experience in healthcare, MedTech, diagnostics, or pharmaceuticals
- Demonstrated experience executing demand generation campaigns in partnership with product or brand marketing
- Strong marketing-side event experience, including managing brand presence, messaging, and execution at national, regional, and internal events
- Experience working with marketing automation platforms, digital tools, and agency partners
- Proven ability to manage multiple concurrent initiatives in a matrixed organization.
Benefits
- medical
- dental
- vision
- paid time off
- a 401(k) plan with employee and company contribution opportunities
- life, disability, and accident insurance
- tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcampaign strategymarketing automationdigital marketingevent managementperformance optimizationcontent developmentcustomer journey mappingROI metrics trackingmedia planning
Soft skills
collaborationleadershiporganizational skillscommunicationstrategic thinkingproject managementrelationship managementadaptabilityproblem-solvingattention to detail