GE HealthCare

Senior Marketing Manager, Cardiology Provider Engagement

GE HealthCare

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $145,600 - $218,400 per year

Job Level

Senior

About the role

  • Develop and execute provider engagement and education strategies to increase cardiac PET referrals in priority markets.
  • Align national marketing strategies with local market dynamics to maximize impact and adoption.
  • Identify growth opportunities through market analysis, competitive intelligence, and customer insights.
  • Design and implement targeted education programs for cardiologists and referring providers to drive awareness and understanding of cardiac PET.
  • Create compelling messaging and content that communicates clinical value and differentiates GE HealthCare’s solutions.
  • Partner with cross-functional teams to deliver webinars, peer-to-peer programs, and conference activations.
  • Support field teams with tools, resources, and training to engage providers effectively.
  • Develop localized marketing plans for key markets in partnership with regional commercial and field marketing leaders.
  • Ensure consistent execution of brand and messaging across all touchpoints.
  • Work closely with product marketing, medical affairs, market access, and commercial operations colleagues to ensure alignment and integration of strategies.
  • Drive initiatives that influence referral patterns and expand adoption of cardiac PET in cardiology practices.
  • Track KPIs related to referral growth, engagement metrics, and program ROI. Provide regular updates to leadership on progress, challenges, and opportunities.

Requirements

  • Bachelor’s degree in Marketing, Business, Science, or related field; MBA preferred.
  • 8+ years of pharmaceutical or medical device marketing experience, including product launch and lifecycle management; cardiology experience preferred.
  • Strong understanding of pharmaceutical markets, including regulatory and market access environments.
  • Proven track record of cross-functional team leadership and stakeholder engagement.
  • Excellent communication, strategic thinking, and project management skills.
Benefits
  • medical
  • dental
  • vision
  • paid time off
  • 401(k) plan with employee and company contribution opportunities
  • life
  • disability
  • accident insurance
  • tuition reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
market analysiscompetitive intelligencecustomer insightseducation program designKPI trackingproduct launchlifecycle management
Soft skills
strategic thinkingproject managementcommunicationcross-functional team leadershipstakeholder engagement
Certifications
Bachelor’s degreeMBA