Senior Director – GE Healthcare Brand Manager
GE HealthCare
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $195,360 - $293,040 per year
Job Level
About the role
- Define, evolve, and execute the global GE HealthCare brand strategy in alignment with corporate vision and business objectives
- Ensure the brand reflects GE HealthCare’s leadership in precision care, innovation, and patient impact
- Oversee the brand architecture across GE HealthCare’s diverse portfolio of products, services, and digital solutions
- Act as the primary brand advisor to executive leadership, providing strategic guidance on brand implications of key initiatives
- Leverage insights from brand health tracking, reputation studies, and audience research to inform brand strategy and creative direction
- Lead brand innovation initiatives that connect GE HealthCare’s purpose to emerging opportunities in AI, digital health, sustainability, and equitable care
- Lead, inspire, and mentor a high-performing brand management and creative team.
Requirements
- Bachelor’s degree in marketing, Communications, Business, or related field; Master’s degree preferred
- 15+ years of progressive experience in brand management, marketing strategy, or corporate communications—preferably in a B2B or complex global organization
- Proven track record building and managing global brands; experience in healthcare, technology, or life sciences industries is a strong advantage but not mandatory
- Demonstrated ability to develop and implement brand strategies that drive business growth, customer partnership, and cultural relevance
- Strong experience influencing senior stakeholders and collaborating across global, matrixed organizations
- Deep understanding of brand architecture, governance, and storytelling, with a passion for design and creative excellence
- Experience leveraging brand performance metrics and insights to guide decision-making.
- Recognized for leadership and mentorship, with a commitment to developing talent and fostering a high-performing, inclusive team culture
- Exceptional strategic thinking, communication, and executive presence, with the ability to translate complex business goals into compelling brand strategies.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- 401(k) plan with employee and company contributions
- Life insurance
- Disability insurance
- Tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementmarketing strategycorporate communicationsbrand architecturebrand governancestorytellingbrand performance metricsstrategic guidancecreative directionbusiness growth
Soft skills
leadershipmentorshipstrategic thinkingcommunicationexecutive presencecollaborationinfluenceteam culturecustomer partnershipcultural relevance
Certifications
Bachelor’s degreeMaster’s degree