Director of Global Marketing
GE HealthCare
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $170,400 - $255,600 per year
Job Level
Lead
About the role
- Develops and implements a coherent growth strategy for the SI business.
- Defines and develops the global marketing plan for the business, including value proposition, positioning, segmentation, marketing mix, and aligning marketing execution across all geographies and market segments.
- Owns and drives the Marketing Commercial Activation process in all product segments within the business segment.
- Drives commercialization of NPIs and installed base programs into the regions.
- Creates portfolio positioning, pricing & targeting to achieve market share growth objectives.
- Partners with Region Product Marketing and Learning & Development teams to produce and at times deliver product sales training programs for the Product Sales Specialists.
- Leads and coordinates strategic planning processes for the business segment.
- Integrates with the necessary supporting functions to enable the success of global marketing plans including Marketing communications, Market and competitive analysis and the development of a digital strategy.
- Gains customer insights and understands customer wants, needs and problems; evaluates the portfolio versus customer needs and competitive actions to identify opportunities.
- Creates and drives global segmentation strategy and processes to target stronger value propositions for the business market segments.
- Develops and leads team of marketing professionals.
- Develops and manages processes and programs to increase customer awareness, preference, and purchase intent (e.g., demand generation campaigns).
- Partners with commercial leaders to drive stronger commercialization plans.
- Assesses portfolio competitiveness globally across regions and segments, current and future.
- Actively solicits and shares competitive intelligence.
- Owns global strategy for trade shows, show sites and customer visits.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Biosciences, or related disciplines
- 15+ years marketing/commercial experience
- at least 10+ years of product marketing experience
- 5+ years of direct people management experience
- 5+ years of experience leading global teams
- 3+ years of experience in field or region product marketing experience, to include go to market launch and/or pricing experience.
- Excellent oral and written communications skill
- Healthcare product/industry acumen
- Ability to travel 40% of the time.
Benefits
- medical
- dental
- vision
- paid time off
- 401(k) plan with employee and company contribution opportunities
- life insurance
- disability insurance
- accident insurance
- tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
global marketing planmarketing mixcommercializationportfolio positioningdemand generation campaignsgo to market launchpricing strategymarket segmentationcompetitive analysisdigital strategy
Soft skills
leadershipcommunicationstrategic planningcustomer insightsteam developmentcollaborationproblem-solvingcustomer awarenesspreference managementcommercial activation
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business AdministrationBachelor’s Degree in Biosciences