Director, Content and Engagement Strategy
GE HealthCare
full-time
Posted on:
Location Type: Office
Location: Waukesha • 🇺🇸 United States
Visit company websiteSalary
💰 $141,600 - $212,400 per year
Job Level
Lead
About the role
- Plan and Execute Integrated Awareness Strategy and Tool Kits for New Product Introductions (NPIs)
- Own strategy, planning, and execution of awareness campaigns for flagship NPIs
- Partner closely with regional teams and Product Marketing to deliver NPI toolkits that enable regional activation
- Work closely with Product Marketing to ensure activation plans reflect modality business priorities and the strategic marketing plan
- Execute plans based on clear guidance from Product Marketing regarding messaging, competitive and market insights, audience strategy, and business outcomes
- Partner with digital and regional activation teams to implement optimal tactics and outcome-based strategies that deliver measurable impact
- Partner with Product Marketing, research, competitive intelligence, and regional teams to develop deep context on the customer buyer journey (their jobs to be done)
- Map content strategy to key buyer stages to support demand generation, funnel conversion, adoption, and advocacy
- Create modular, adaptable content for use across platforms and by our commercial teams, ensuring relevance and impact throughout the customer lifecycle
- Personally contribute to writing key content and model editorial excellence
- Build internal writing capabilities and minimize over-reliance on agencies
- Leverage AI tools for content ideation, creation, and performance analysis while ensuring brand compliance
- Streamline content creation, approval, and distribution workflows to enhance efficiency and reduce time-to-market
- Monitor and analyze campaign and content ROI and business outcomes to inform future strategies
Requirements
- 10+ years in proven experience in marketing communications, content development or product marketing
- Healthcare (preferably medical device) product experience and industry acumen
- Strong understanding of and creative approach to producing high-quality content and activation strategies
- Exceptional project management and cross-functional collaboration skills
- Demonstrated ability to develop innovative and creative solutions to complex challenges
- Proven track record of delivery to budgets and timelines
- Strong problem-solving and decision-making skills based on market and customer insights
- Ability to interpret business outcomes and analytics data to translate insights into content and campaign strategies
- Editorial mindset with ability to anticipate and align with audience preferences
- People leadership skills including expertise in change management.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Paid time off
- 401(k) plan with employee and company contribution opportunities
- Life insurance
- Disability and accident insurance
- Tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content developmentmarketing communicationsproduct marketingcampaign strategycontent strategydata analysisproject managementaudience strategycontent ideationeditorial excellence
Soft skills
cross-functional collaborationproblem-solvingdecision-makingcreativityleadershipchange managementstrategic thinkingcommunicationinnovationtime management