Sales Director – Air & Water OEM
GE Appliances, Recreational Living
full-time
Posted on:
Location Type: Remote
Location: Kentucky • United States
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Job Level
About the role
- Develop and own the OEM sales strategy aligned with A&W’s microenterprise goals and Rendanheyi principles.
- Identify and prioritize OEM market opportunities across HVAC, water heating, and water treatment.
- Build multi-year growth plans and commercial models for strategic OEM accounts.
- Lead contract negotiations, pricing strategies, and long-term partnership agreements.
- Maintain zero-distance to OEM customers—deeply understanding their product strategies, technology needs, and service models.
- Translate customer insights into product requirements, partnership proposals, and NPI recommendations.
- Monitor competitive activity, regulatory trends, and emerging technologies impacting OEM demand.
- Work directly with Haier engineering, manufacturing, product management, and supply chain teams in China to align OEM requirements with global capabilities.
- Participate in joint technical reviews, feasibility discussions, and production readiness activities.
- Serve as the customer-facing bridge between North American OEM needs and Haier’s global product platforms.
- Travel to China periodically to support partnership development, product discussions, factory visits, and strategic planning sessions.
- Cultivate strong executive and technical relationships with existing and prospective OEM partners.
- Build a pipeline of OEM prospects across HVAC, water heating, and water treatment.
- Support seamless partner onboarding in collaboration with cross-functional A&W and Haier teams.
- Serve as the voice of the customer within the microenterprise.
- Develop reliable forecasting processes and revenue targets; track and adjust to meet business goals.
- Build scalable sales processes and account planning tools.
- Maintain accurate CRM data, pipeline visibility, and account documentation.
- Partner with A&W Product Management and Engineering to advocate for OEM needs throughout NPI and lifecycle planning.
- Collaborate with Operations, Quality, Service, and Supply Chain to ensure OEM commitments are consistently met.
- Align with marketing on materials, co-branding opportunities, and OEM communications.
Requirements
- 10+ years of OEM or B2B technical sales experience in HVAC, water heating, water treatment, or related manufacturing industries.
- Proven success building and scaling OEM partnerships, ideally with global manufacturing collaboration.
- Strong understanding of product development cycles, commercial negotiation, and technical selling.
- Ability to operate confidently across cultures and time zones; experience working with China-based engineering or manufacturing teams preferred.
- Willingness to travel internationally, including periodic visits to Haier sites in China.
- Entrepreneurial mindset with high ownership and comfort in a fast-growing microenterprise environment.
- Preferred experience with cross-border product development or sourcing.
- Preferred background in engineering, product management, or operations.
- Familiarity with the Rendanheyi model and customer-zero-distance principles.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
OEM sales strategycontract negotiationspricing strategiescommercial modelsproduct development cyclestechnical sellingforecasting processesaccount planning toolsCRM data managementcross-border product development
Soft skills
entrepreneurial mindsetstrong executive relationshipstechnical relationshipscross-cultural communicationcollaborationcustomer advocacyownershipadaptabilitystrategic planningnegotiation