Principal Sales Engineer, Commercial Applied & VRF
GE Appliances, Recreational Living
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead management and performance of specifying rep agencies within Southern California region
- Establish and track sales metrics to drive accountability and ensure rep success
- Develop and execute regional business development strategies to drive volume and margin growth
- Cultivate a network of spec rep firms and collaborate with field sales to evaluate distributors
- Build relationships with HVAC distributors, contractors, architects, and design professionals
- Present and communicate value of Haier ductless and commercial applied solutions
- Support design and application of Haier products for commercial use and lead product introductions
- Deliver training sessions and ensure awareness of federal, state, local code compliance and ASHRAE guidelines
- Partner with Senior Commercial Director on regional go-to-market strategies and analyze regional P&L
- Maintain pipeline of quotes and travel throughout Southern California (30–40%) and occasionally nationwide
Requirements
- 7+ years of experience in sales, application support, or a related business role
- Strong understanding of the commercial HVAC market, with direct experience in VRF systems and applications
- Background working with or for VRF manufacturers, rep firms, or HVAC distributors
- Excellent written, verbal, and presentation skills; comfortable leading training sessions
- Self-starter with a collaborative mindset and strong customer focus
- Resilient, motivated, and goal-driven
- Ability to travel 30–40% of the time
- Preferred: Bachelor’s degree in mechanical or civil engineering
- Preferred: Prior experience in sales management and business development
- Preferred: Ability to motivate and develop partner sales teams without direct reporting lines
- Preferred: Analytical mindset and attention to detail
- Preferred: Strong organizational skills with the ability to balance competing priorities
- Preferred: Experience working with spec reps or manufacturer rep firms
- Preferred: Deep technical knowledge of VRF and commercial HVAC systems