GE Appliances, Recreational Living

Principal Sales Engineer, Commercial Applied & VRF

GE Appliances, Recreational Living

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

Visit company website
✨ AI Apply
Manual Apply

Job Level

Lead

About the role

  • Lead management and performance of specifying rep agencies within Southern California region
  • Establish and track sales metrics to drive accountability and ensure rep success
  • Develop and execute regional business development strategies to drive volume and margin growth
  • Cultivate a network of spec rep firms and collaborate with field sales to evaluate distributors
  • Build relationships with HVAC distributors, contractors, architects, and design professionals
  • Present and communicate value of Haier ductless and commercial applied solutions
  • Support design and application of Haier products for commercial use and lead product introductions
  • Deliver training sessions and ensure awareness of federal, state, local code compliance and ASHRAE guidelines
  • Partner with Senior Commercial Director on regional go-to-market strategies and analyze regional P&L
  • Maintain pipeline of quotes and travel throughout Southern California (30–40%) and occasionally nationwide

Requirements

  • 7+ years of experience in sales, application support, or a related business role
  • Strong understanding of the commercial HVAC market, with direct experience in VRF systems and applications
  • Background working with or for VRF manufacturers, rep firms, or HVAC distributors
  • Excellent written, verbal, and presentation skills; comfortable leading training sessions
  • Self-starter with a collaborative mindset and strong customer focus
  • Resilient, motivated, and goal-driven
  • Ability to travel 30–40% of the time
  • Preferred: Bachelor’s degree in mechanical or civil engineering
  • Preferred: Prior experience in sales management and business development
  • Preferred: Ability to motivate and develop partner sales teams without direct reporting lines
  • Preferred: Analytical mindset and attention to detail
  • Preferred: Strong organizational skills with the ability to balance competing priorities
  • Preferred: Experience working with spec reps or manufacturer rep firms
  • Preferred: Deep technical knowledge of VRF and commercial HVAC systems