Principal Sales Engineer, Commercial Applied & VRF
GE Appliances, Recreational Living
Principal Sales Engineer – Commercial Applied and VRF
GE Appliances, Recreational Living
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Remote, field-based Principal Sales Engineer focused on Commercial Applied, VRF, Ductless, VTAC, and PTAC product offerings
- Lead management and performance of specifying rep agencies within the region and establish/track sales metrics
- Develop and execute regional business development strategies to drive volume and margin growth
- Cultivate a network of spec rep firms and collaborate with field sales to evaluate distributor partners
- Build relationships with HVAC distributors, contractors, architects, and design professionals to drive adoption
- Translate strategic relationships into tangible business results and maintain a healthy pipeline of quotes
- Present and communicate value of Haier ductless and commercial applied solutions; support design and application
- Lead product introductions, deliver training, and ensure awareness of federal/state/local code compliance and ASHRAE guidelines
- Partner with Senior Commercial Director on regional go-to-market strategies and analyze regional P&L performance
- Work with operations to enhance customer satisfaction and business efficiency
- Travel 30–40% across NYC metro, New England, Eastern Canada and occasionally nationwide
Requirements
- 7+ years of experience in sales, application support, or a related business role
- Strong understanding of the commercial HVAC market, with direct experience in VRF systems and applications
- Background working with or for VRF manufacturers, rep firms, or HVAC distributors
- Excellent written, verbal, and presentation skills; comfortable leading training sessions
- Self-starter with a collaborative mindset and strong customer focus
- Resilient, motivated, and goal-driven
- Ability to travel 30–40% of the time
- Preferred: Bachelor’s degree in mechanical or civil engineering
- Preferred: Prior experience in sales management and business development
- Preferred: Ability to motivate and develop partner sales teams without direct reporting lines
- Preferred: Analytical mindset and attention to detail
- Preferred: Strong organizational skills and experience working with spec reps or manufacturer rep firms
- Preferred: Deep technical knowledge of VRF and commercial HVAC systems
