Senior Manager, Paid Media

GDS Group

Paid Media Manager for Sinclair, implementing and optimizing paid advertising campaigns. Collaborating with teams to achieve performance goals across social, audio, and YouTube platforms.

Posted 5/26/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $90,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Plan and Execute Paid Media Campaigns
Build, launch, and manage paid media campaigns across Meta, LinkedIn, YouTube, TikTok, X, programmatic audio, and other emerging channels.
Ensure accurate targeting, budgeting, and delivery settings to meet business objectives.
Optimize Campaigns for Performance
Monitor campaign performance daily, adjusting bids, targeting, and creative placements as needed.
Ensure campaigns are pacing correctly to deliver impressions, conversions, or other defined KPIs.
Track and Report Campaign Results
Implement proper tracking and measurement strategies, including pixel/tag management.
Provide detailed performance reports, highlighting insights, trends, and actionable recommendations.
Identify opportunities for testing and improving campaign ROI.
Collaborate with Cross-Functional Teams
Work with the Creative team to ensure ad assets meet platform specs and are optimized for performance.
Partner with Sales to align paid media strategies align with client goals and revenue targets.
Communicate campaign progress, results, and optimization opportunities across departments.

Requirements

What you’ll need

5+ years of experience managing paid media campaigns (agency or in-house).
Strong understanding of paid media platforms (Meta Ads Manager, Google Ads/YouTube, LinkedIn Campaign Manager, programmatic DSPs).
Proven track record of meeting or exceeding performance goals.
Comfortable interpreting data and making optimization decisions quickly.
Experience with analytics tools (Google Analytics, platform dashboards, etc.) and pixel/tag management.
Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
Excellent communication skills for working cross-functionally with Sales, Content, Creative, and other stakeholders.

Benefits

Comp & perks

Participation in a retirement plan
Life and disability insurance
Health, dental and vision plans
Flexible spending accounts
Sick leave
Vacation time
Personal time
Parental leave
Employee stock purchase plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media campaignscampaign optimizationdata interpretationperformance trackingKPI managementpixel managementtag managementanalytics toolsbudget managementA/B testing

Soft Skills

organizational skillsattention to detailcommunication skillscollaborationcross-functional teamworkproblem-solvingtime managementadaptabilitystrategic thinkinginsight generation