GDS Group

Social Media Publishing and Content Strategy Manager, True Crime

GDS Group

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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About the role

  • Own the Publishing Strategy
  • Build and evolve a dynamic publishing plan designed to maximize views, engagement, and audience growth.
  • Use platform trends, audience behavior, competitor insights, and performance data to determine what goes out, when, and where.
  • Work closely with creative teams to streamline workflows, cut inefficiencies, and move fast—especially when news breaks.
  • Be the Final Set of Eyes
  • Act as the last line of defense before anything goes live.
  • Review all content for accuracy, clarity, tone, and brand alignment—nothing gets published without your sign-off.
  • Catch and correct errors in spelling, grammar, context, and formatting.
  • Flag potential risks or sensitivities, using strong editorial judgment to ensure content meets internal standards and guidelines.
  • Optimize Everything
  • Make sure every post is set up to win: tagging, metadata, keywords, categorization—you know the drill.
  • Partner with creators to ensure content is built for discovery and performance from the start.
  • Collaborate Across the Network
  • Spot opportunities to amplify content through internal partnerships.
  • Build relationships across teams and use smart, persuasive communication to get more eyes on our content.
  • Track What Works (and What Doesn’t)
  • Analyze performance across platforms to understand what’s hitting and what’s not—by format, topic, and execution.
  • Turn data into clear, actionable insights that shape future content decisions.
  • Regularly report on performance, trends, and the competitive landscape.
  • Stay Close to the Platforms
  • Build relationships with platform reps to stay ahead of changes and quickly resolve issues.
  • Keep a pulse on new features, algorithm shifts, and emerging best practices—and make sure the team knows what matters.
  • Bridge Organic + Paid
  • Partner with the paid media team to identify content worth boosting and help shape promotion strategies.
  • Support cross-channel amplification and develop smart approaches (including dark posting) to grow reach and audience.

Requirements

  • A deep understanding of social platforms (Instagram, TikTok, YouTube, etc.) and what performs on each
  • Strong editorial instincts and a sharp eye for detail—you catch what others miss
  • Experience using data to inform content and publishing decisions
  • The ability to move fast, stay organized, and manage multiple priorities
  • Clear, confident communication skills and a collaborative mindset
  • Bonus Points If You:
  • Have experience in media, news, or entertainment
  • Are obsessed with trends, audience behavior, and the "why" behind performance
  • Thrive in fast-moving, content-driven environments
Benefits
  • great benefits
  • open-door policy
  • upward mobility
  • strong desire to see you succeed
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
publishing strategycontent optimizationdata analysismetadata taggingaudience engagementperformance trackingeditorial judgmentcontent categorizationtrend analysiscross-channel amplification
Soft Skills
strong editorial instinctsattention to detailorganizational skillsclear communicationcollaborative mindsetpersuasive communicationability to manage multiple prioritiesadaptabilityproblem-solvingrelationship building