GCG

Senior Marketing Specialist – GCG Custom Engineered Solutions

GCG

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $80,000 - $95,000 per year

Job Level

Senior

About the role

  • Own marketing execution for the assigned business divisions, translating high-level objectives into actionable plans and programs
  • Serve as the primary marketing point of contact, partnering closely with sales and internal stakeholders
  • Manage priorities, timelines, and deliverables to ensure consistent progress against business goals
  • Lead execution of marketing programs that comply with Canadian regulations, including CASL and other applicable requirements
  • Adapt messaging, campaigns, and content to reflect regional, regulatory, and market differences between the U.S. and Canada
  • Act as an internal subject-matter resource on Canadian marketing best practices and compliance considerations
  • Plan, manage, and execute integrated marketing campaigns across digital, email, content, events, and paid channels
  • Own day-to-day go-to-market execution, including campaign planning, asset development, launch coordination, and post-launch optimization
  • Coordinate cross-functional inputs and external partners to deliver campaigns on time and on brand
  • Manage development and localization of marketing assets, including one-pagers, case studies, presentations, email campaigns, landing pages, and web copy
  • Partner with sales to ensure enablement materials effectively support the sales process
  • Maintain consistency in messaging and positioning while tailoring content to specific markets and regions
  • Own performance tracking and reporting for assigned campaigns and programs
  • Analyze results and apply insights to improve campaign effectiveness and efficiency
  • Maintain organized documentation of campaigns, assets, and performance metrics

Requirements

  • Bachelor’s degree in Marketing or related field (or equivalent experience)
  • 5–7 years of B2B marketing experience, preferably in industrial, infrastructure, energy, manufacturing, or related sectors
  • Direct, hands-on experience executing marketing programs in Canada with strong understanding of Canadian marketing and communications regulations (including CASL)
  • Proven experience managing integrated marketing campaigns and supporting go-to-market initiatives
  • Strong project and program management skills with the ability to independently manage multiple initiatives
  • Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, or similar)
  • Excellent written and verbal communication skills
  • Highly organized, detail-oriented, and comfortable operating autonomously in a fast-paced environment
  • Collaborative mindset with the ability to influence cross-functional stakeholders
Benefits
  • Competitive base salary between $80,000 and $95,000, and an annual bonus based on company and individual performance
  • Comprehensive Health Coverage: Multiple medical plan options (CDHP and PPO) to get you the coverage you need
  • Robust Financial Security: Company-paid life and disability insurance, 401(k) with company match, plus options for supplemental critical illness, accident, and hospital indemnity plans
  • Generous Time Off: PTO plan with paid holidays, paid parental leave, and paid compassionate care leave to support personal well-being and family needs
  • Wellness & Support Programs: Employee Assistance Program (EAP), wellness incentives, and telehealth access
  • Extras That Matter: Dental and vision plans, FSAs/HSAs with company contributions, pet insurance, legal services, and ID theft protection for peace of mind
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingintegrated marketing campaignsmarketing executioncampaign planningperformance trackingcontent developmentlocalization of marketing assetsemail marketingdigital marketinganalytics
Soft Skills
project managementprogram managementcommunicationorganizational skillscollaborationinfluencedetail-orientedautonomyadaptabilityinsight analysis
Certifications
Bachelor’s degree in Marketing