GBTA | Global Business Travel Association

Events Marketing Manager

GBTA | Global Business Travel Association

full-time

Posted on:

Location Type: Remote

Location: Virginia • United States

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Salary

💰 $58,000 - $65,000 per year

About the role

  • Lead the strategic planning and positioning of event marketing initiatives to support brand, growth, and revenue objectives across GBTA’s global events.
  • Translate organizational and event-specific business goals into clear event marketing briefs defining target audiences, messaging, timelines, budgets, channel mix, and success metrics.
  • Own and manage the end-to-end event marketing lifecycle, from annual planning and prioritization through execution and post-event evaluation.
  • Partner with cross-functional teams (digital, web, email, social, paid media, PR, partnerships, sales) to deliver integrated, high-impact campaigns.
  • Establish measurement frameworks and analyze performance, attendee behavior, and ROI to optimize future event marketing efforts.
  • Ensure a cohesive, high-quality brand and attendee experience across all event touchpoints.
  • Support go-to-market strategies for new event launches, products, and audience segments.
  • Assist with marketing budget development, pricing support, and performance reporting.
  • Other tasks and duties as needed.

Requirements

  • Bachelor’s degree in Marketing or related field, or equivalent professional experience.
  • Minimum 3-5 years of progressive marketing experience, with demonstrated ownership of event or product marketing campaigns.
  • Proven ability to develop and execute integrated marketing campaigns that drive measurable outcomes such as attendance growth, engagement, and revenue.
  • Excellent communication skills and the ability to work with diverse teams.
  • Excellent attention to detail and the ability to organize large multiple projects with competing timelines and deliverables.
  • Understanding of global audience marketing considerations, including regional market considerations.
  • Passion for marketing and familiarity with standard concepts, practices, and marketing procedures.
Benefits
  • Remote work environment
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event marketingintegrated marketing campaignsperformance analysisbudget developmentmarketing metricsaudience segmentationgo-to-market strategiescampaign executionproject managementROI optimization
Soft Skills
communication skillsattention to detailorganizational skillsteam collaborationstrategic planningproblem-solvingadaptabilitycreativitytime managementanalytical thinking
Certifications
Bachelor’s degree in Marketing