Own GBTA’s global product and event marketing calendar to align campaigns across regions and products.
Manage marketing operations tools and processes to streamline marketing campaign planning and execution.
Standardize campaign playbooks and align campaigns to audience segments and lifecycle stages.
Support localization of campaigns to ensure global relevance.
Lead departmental OKR tracking and global campaign/revenue reporting.
Own marketing analytics tools and deliver executive-ready reports and presentations showing marketing performance and business impact.
Analyze marketing data to identify trends, growth opportunities, and inform strategic decisions.
Other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Business, or related field; Masters degree preferred.
7+ years in integrated marketing, operations, or analytics, including leadership experience.
Strong data analysis and reporting skills with experience presenting to executives.
Highly collaborative leader with cross-functional and agency management experience.
Background in trade associations, B2B, or event-driven organizations preferred.
Excellent interpersonal, (oral and written) communication, time management, and organizational skills.
Must have the ability to manage and track deadlines and action items, and professionally secure answers from internal and external staff on deadline items.
Ability to multitask various projects while remaining focused and dedicated to high-quality output.
Strong technical skills, including cloud-based systems.
Must have a high level of skills in MS Office Suite – Excel, PowerPoint, and Word.
Background in trade associations, membership organizations, and/or large-scale event marketing preferred.
Knowledge of travel industry.

Benefits

GBTA welcomes all candidates and supports inclusivity and diversity in the workplace.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

data analysisreportingmarketing analyticscampaign planningcampaign executionOKR trackingexecutive presentationsmultitaskingcloud-based systemsevent marketing

Soft skills

collaborationleadershipinterpersonal communicationoral communicationwritten communicationtime managementorganizational skillsfocusdedicationhigh-quality output

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMaster’s degree in MarketingMaster’s degree in Business