Marketing Operations Manager

GBG Plc

Marketing Operations Manager overseeing marketing technology stack and operations for global marketing functions. Collaborating with cross-functional teams to enable effective campaign execution and reporting.

Posted 6/1/2026full-timeAtlanta • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and administer the marketing technology stack, with primary ownership of marketing automation (HubSpot) and strong working knowledge of integrated GTM systems (Salesforce, 6sense, Cognism, SeamlessAI, analytics platforms).
Partner with the GTM Systems Engineer and RevOps to ensure reliable data flows, integrations, and lifecycle alignment across systems—without owning core Salesforce architecture.
Establish and enforce marketing-owned governance, including campaign structures, naming conventions, field usage, and data hygiene standards.
Serve as the day-to-day system owner for marketers, ensuring tools are usable, reliable, and aligned to how marketing executes.
Design, build, and optimize marketing automation workflows in HubSpot, including lifecycle stages, lead scoring, routing logic, suppression rules, and audience segmentation.
Own email execution best practices, including template structure, HTML/CSS (preferred), personalization, accessibility, deliverability considerations, and QA standards.
Build and maintain forms, landing pages, and progressive profiling logic that balance conversion performance with data quality.
Monitor automation health, troubleshoot sync and logic issues, and proactively identify risks to data integrity or lifecycle accuracy.
Build and maintain marketing dashboards that surface campaign performance, funnel conversion, lifecycle progression, and operational KPIs.
Ensure attribution, UTMs, and tracking frameworks are consistently applied and well-documented across channels.
Translate performance data into clear insights for marketers, highlighting trends, gaps, and optimization opportunities.
Define and continuously improve end-to-end marketing processes that support accuracy, consistency, and scale.
Identify process gaps, gather requirements, and maintain clear documentation for workflows, automation logic, and operating procedures.
Partner cross-functionally to support smooth handoffs, shared definitions, and agreed-upon SLAs across Marketing, RevOps, and Sales.
Own the Marketing Operations intake and backlog, ensuring requests are well-scoped, clearly prioritized, and aligned to business impact.
Partner with stakeholders to clarify requirements, identify dependencies, and communicate trade-offs.
Balance reactive requests with proactive system improvements and technical debt reduction.
Enable and train marketers on systems, automation best practices, email standards, and reporting usage.
Act as a trusted advisor to marketing teams on what is possible, scalable, and operationally sound.
Stay current on B2B marketing automation best practices, including AI-assisted capabilities and emerging MarTech trends.

Requirements

What you’ll need

Hands-on HubSpot expertise (required; certification preferred), including workflows, lifecycle stages, scoring, routing, forms, segmentation, and reporting.
Strong understanding of email marketing best practices, including deliverability fundamentals, QA, and template design.
HTML/CSS experience for email and landing pages (preferred).
Working knowledge of Salesforce and CRM concepts, with experience supporting integrated GTM workflows (not required to be a Salesforce architect).
Experience with enrichment and intent tools (e.g., 6sense, Cognism, SeamlessAI).
Ability to scope work, manage a backlog, gather requirements, and prioritize effectively with stakeholders.
Strong analytical skills and experience building dashboards and actionable insights.
Experience maintaining a reliable, connected MarTech ecosystem through integrations and governance.
High attention to detail, strong documentation habits, and comfort working cross-functionally.
Builder mentality with a bias toward scalable, durable solutions.
Curiosity and adaptability, with interest in emerging marketing automation and AI-powered tools

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account GBG Plc Website LinkedIn All Job Openings 1001 - 5000 employees Founded 1996 🔐 Security 💸 Finance 🎮 Gaming Security
Finance
Gaming GBG Plc is a global leader in identity verification and fraud prevention solutions. The company offers a range of services including fast and accurate identity data verification, biometric authentication, and fraud prevention to help businesses onboard customers securely and with confidence. GBG serves various industries, including financial services, retail, gaming, and insurance, providing powerful insights from millions of global customer interactions. With over 30 years of experience, GBG is trusted by thousands of businesses worldwide to deliver multi-layered protection and optimize customer onboarding processes. Their solutions aim to build trust, protect businesses from fraud, and ensure smooth and secure customer transactions. Marketing Operations Manager 🔥 56 minutes ago 🏢🏡 Atlanta – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior ⚙️ Marketing Operations Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own and administer the marketing technology stack, with primary ownership of marketing automation (HubSpot) and strong working knowledge of integrated GTM systems (Salesforce, 6sense, Cognism, SeamlessAI, analytics platforms).
Partner with the GTM Systems Engineer and RevOps to ensure reliable data flows, integrations, and lifecycle alignment across systems—without owning core Salesforce architecture.
Establish and enforce marketing-owned governance, including campaign structures, naming conventions, field usage, and data hygiene standards.
Serve as the day-to-day system owner for marketers, ensuring tools are usable, reliable, and aligned to how marketing executes.
Design, build, and optimize marketing automation workflows in HubSpot, including lifecycle stages, lead scoring, routing logic, suppression rules, and audience segmentation.
Own email execution best practices, including template structure, HTML/CSS (preferred), personalization, accessibility, deliverability considerations, and QA standards.
Build and maintain forms, landing pages, and progressive profiling logic that balance conversion performance with data quality.
Monitor automation health, troubleshoot sync and logic issues, and proactively identify risks to data integrity or lifecycle accuracy.
Build and maintain marketing dashboards that surface campaign performance, funnel conversion, lifecycle progression, and operational KPIs.
Ensure attribution, UTMs, and tracking frameworks are consistently applied and well-documented across channels.
Translate performance data into clear insights for marketers, highlighting trends, gaps, and optimization opportunities.
Define and continuously improve end-to-end marketing processes that support accuracy, consistency, and scale.
Identify process gaps, gather requirements, and maintain clear documentation for workflows, automation logic, and operating procedures.
Partner cross-functionally to support smooth handoffs, shared definitions, and agreed-upon SLAs across Marketing, RevOps, and Sales.
Own the Marketing Operations intake and backlog, ensuring requests are well-scoped, clearly prioritized, and aligned to business impact.
Partner with stakeholders to clarify requirements, identify dependencies, and communicate trade-offs.
Balance reactive requests with proactive system improvements and technical debt reduction.
Enable and train marketers on systems, automation best practices, email standards, and reporting usage.
Act as a trusted advisor to marketing teams on what is possible, scalable, and operationally sound.
Stay current on B2B marketing automation best practices, including AI-assisted capabilities and emerging MarTech trends. 🎯 Requirements
Hands-on HubSpot expertise (required; certification preferred), including workflows, lifecycle stages, scoring, routing, forms, segmentation, and reporting.
Strong understanding of email marketing best practices, including deliverability fundamentals, QA, and template design.
HTML/CSS experience for email and landing pages (preferred).
Working knowledge of Salesforce and CRM concepts, with experience supporting integrated GTM workflows (not required to be a Salesforce architect).
Experience with enrichment and intent tools (e.g., 6sense, Cognism, SeamlessAI).
Ability to scope work, manage a backlog, gather requirements, and prioritize effectively with stakeholders.
Strong analytical skills and experience building dashboards and actionable insights.
Experience maintaining a reliable, connected MarTech ecosystem through integrations and governance.
High attention to detail, strong documentation habits, and comfort working cross-functionally.
Builder mentality with a bias toward scalable, durable solutions.
Curiosity and adaptability, with interest in emerging marketing automation and AI-powered tools Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Field Marketing Operations Manager 🕒 May 15 Primrose Schools 10,000+ employees 📚 Education 🤲 Charity 🤝 Non-profit Website LinkedIn All Job Openings Field Marketing Operations Manager for Primrose ensuring consistency, accuracy, and accountability in Local School Marketing across franchise locations. Responsible for operational processes, compliance tracking, and driving innovation. 🏢🏡 Atlanta – Hybrid ⏰ Full Time 🟠 Senior 🔴 Lead ⚙️ Marketing Operations View More Marketing Operations Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

HubSpotemail marketingHTMLCSSSalesforce6senseCognismSeamlessAIanalytics platformsdashboard building

Soft Skills

analytical skillsattention to detaildocumentationcross-functional collaborationscoping workprioritizationcommunicationcuriosityadaptabilitybuilder mentality

Certifications

HubSpot certification