Demand Generation Manager

GBG Plc

full-time

Posted on: 1/6/2026

Location Type: Hybrid

Location: Atlanta • United States

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About the role

**What you will do**
- Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
- Proactively identify opportunities for growth and brainstorm creative campaign activations
- Build webinars, email campaigns, lead nurturing programs, and more
- Continuously test and learn best practices for demand generation tactics, and identify opportunities for improvement
- Measure and report on campaign performance and contribution to pipeline, and work with sales to ensure closed loop follow up with every good lead

**Skills we’re looking for**
Proven results managing campaign marketing for a global technology business, especially to an enterprise target audience
Experience with HubSpot, Salesforce, 6sense, or similar technologies
Ability to combine analytics and creativity for campaign planning and optimization
Familiarity with the latest best practices in B2B demand generation tactics

Benefits

**To find out more**
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.

Tip: use these terms in your resume and cover letter to boost ATS matches.

campaign marketingdemand generationanalyticscreative campaign planninglead nurturingemail campaignswebinarsperformance measurement

proactive identification of opportunitiescreativitycollaboration with sales