Marketing Program Manager

Gartner

Marketing Program Manager driving experiential marketing programs to showcase Gartner's value for prospects. Collaborating with sales and marketing teams to enhance engagement and revenue growth.

Posted 7/18/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in program strategy and execution for Experiential Marketing, with a strong focus on collaboration with Sales leadership and cross-functional teams. Proven ability to analyze complex issues, manage multiple projects, and drive successful outcomes through strategic planning and execution.

Highest-signal resume keywords

Program Strategy ExecutionSales EnablementProject ManagementAnalytical SkillsEvent Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business AcumenProject ManagementEvent PlanningProgram ExecutionData Analysis

Soft Skills

Attention to DetailProblem SolvingStrategic ThinkingCritical ThinkingCollaboration

Industry Keywords

Experiential MarketingSales OperationsStakeholder ManagementCross-Functional CollaborationMarketing Programs

About the role

Key responsibilities & impact

Act as regional lead for program strategy and execution of core Experiential Marketing prospect engagement programs – virtual and in-person – which are designed to showcase the value of Gartner to highly qualified prospects.
Work closely with regional Sales Operations and Sales leadership to enable the Sales organization to maximize their success with Experiential Marketing programs.
Act as main point of contact for the salesforce within select regions (i.e., Europe).
Ensure that requests for participation in marketing programs meet the qualification criteria and set clear expectations for these qualification requirements with all relevant stakeholders.
Act as center of excellence (e.g., adapt program strategy to the region’s needs, lead Sales training, develop communications, support best practice execution, etc.).
Work closely with other regional Experiential Marketing program leads to ensure consistent execution across regions and sharing of best practices globally.
Partner with peers in Integrated and Digital Marketing teams to create a seamless experience in pre-event marketing campaigns and communications, onsite experiences (when in-person) and post-event communications.
Execute programs for a portfolio of events/experiences throughout the year.
Manage programs according to playbooks provided by global leads and act as the main point of contact for your region.
Responsible for measurement and success of programs, including reporting, analysis, and interpretation of trends.
Leverage the positive impact of the programs and continuously innovate to improve the prospect experience.
Coordinate the needs of various stakeholders and ensure consistency and optimum utilization of Gartner resources (Analysts, budget, locations, etc.).
Collaborate with key stakeholders including Sales leadership, Sales organization, Research & Advisory, Service Delivery, Conferences, and more, working cross-functionally to accomplish goals.

Requirements

What you’ll need

5-8 years of business, project management, and/or marketing experience
Demonstrated business acumen, a track record of excellent performance meeting targets and objectives
Demonstrated experience partnering with, coaching, supporting, and enabling Sales organizations
Experience executing multiple highly complex and/or strategic programs and activities
Strong attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously
Demonstrated ability to analyze complex issues and design appropriate solutions
Strong problem solving, strategic and critical thinking, analytical skills
Strong project management skills, event planning and organization skills
Limited travel required (10-15%)

Benefits

Comp & perks

Competitive salary
Generous paid time off policy
Charity match program
Medical, Dental & Vision Plans
Parental Leave
Employee Assistance Program (EAP)
401K matching and more!