Business Analyst, Marketing Analytics

Gartner

Business Analyst focusing on Marketing Analytics at Gartner, analyzing data and providing insights for digital marketing programs. Partnering with business leaders to drive strategy and improvements.

Posted 6/27/2026full-timeIrving • Florida, Texas • 🇺🇸 United StatesJuniorMid-Level💰 $72,000 - $100,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Solve problems with structured/unstructured quantitative data and derive actionable insights for improving the impact ROI of our digital marketing programs
Deliver comprehensive analytics (reports, analytics, and presentations) to diagnose issues, identify risks, and lead conversations that inform and shape decision-making
Partner with key Gartner business leaders and cross-functional stakeholders across many different GSSO functions
Ensure data integrity and accuracy by implementing best practices for data validation, documentation, and governance
Identify opportunities for process, data, and reporting improvements increase efficiency and effectiveness

Requirements

What you’ll need

2-4+ years proven experience as a Business Analyst or Senior Business Analyst, preferably working in business and/or digital marketing analytics
Strong quantitative and qualitative problem-solving skills, with the ability to think strategically and make data-driven decisions
Strong analytical skills, including proficiency with web analytics tools like Google Analytics, Microsoft Excel and analytics databases
Excellent communication skills, with the ability to work effectively with different personalities across the organization
Strong understanding of dashboarding tools like Looker Studio and/or PowerBI and their capabilities
Baseline understanding of SQL is expected to support data exploration and validation
Excellent project management skills, with the ability to manage multiple tasks across different projects at once
Experience working with senior and executive leadership
A team player. You get along well with your colleagues and are always ready to help get things done.
Passionate about learning. You thrive on complex technical challenges and are always eager to learn the latest technologies
Organized and detailed-oriented . You think ahead of time about how best to implement new features, and your code is clean, well-organized and properly documented
Innovative. You are always proactively looking for opportunities to problem solve using innovative methods that impact the business.

Benefits

Comp & perks

Competitive salary
Generous paid time off policy
Charity match program
Group Medical Insurance
Parental Leave
Employee Assistance Program (EAP) and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Business AnalysisDigital Marketing AnalyticsQuantitative AnalysisQualitative AnalysisData ValidationSQLWeb AnalyticsDashboardingData GovernanceProject Management

Soft Skills

Problem-SolvingCommunicationTeamworkOrganizational SkillsAttention to DetailInnovative ThinkingStrategic ThinkingAdaptabilityCollaborationEagerness to Learn