Demand Generation Marketing Manager

Gartner

Paid Demand Generation Marketing Manager managing Gartner's global third-party content syndication strategy. Overseeing vendor relations and optimizing contact acquisition for executive audiences.

Posted 5/6/2026full-timeIrving • Connecticut, Florida, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $79,000 - $109,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end strategy, execution and optimization for Gartner’s global third-party content syndication portfolio.
Expand beyond traditional syndication models by piloting alternative paid formats that reach hard-to-access executive audiences.
Shift program mix toward net-new contact acquisition and VP+ decision makers.
Establish clear performance benchmarks across cost, quality and scalability.
Use data-driven insights to continuously refine vendor mix, offers and targeting.
Serve as the primary commercial and strategic owner for Gartner’s third-party syndication vendors.
Hold vendors accountable to performance, suppression and delivery standards.
Lead performance reviews, issue escalation and optimization planning.
Partner closely with Procurement and Legal to negotiate pricing, terms and renewals aligned to performance outcomes.
Ensure vendors meet all technical delivery standards, including correct formatting, tagging, UTMs, and lead delivery processes.
Own suppression strategy — ensuring vendors exclude existing contacts and follow Gartner’s standards consistently.
Create and enforce QA processes to reduce errors in campaign setup and lead pass‑off.
Build and maintain best practice documentation for marketers who rely on content syndication in their channels.
Share insights and recommendations across product marketing, campaign teams, and regional marketers.
Lead training sessions and provide strategic guidance to teams managing smaller or specialized syndication efforts.

Requirements

What you’ll need

5-7+ years of experience in B2B paid media, lead generation, or content syndication.
Strong knowledge of third‑party syndication vendors
dynamics of "email‑to‑PDF" or gated asset distribution.
Experience coordinating with Martech/Marketing Ops on lead flow, mapping, and data QA.
Demonstrated success improving lead quality, increasing net-new contacts, and managing multi‑vendor portfolios.
Ability to influence across teams, communicate clearly, and drive alignment in a complex environment.
Strength in vendor evaluation, negotiation, performance analysis, and issue escalation.

Benefits

Comp & perks

Competitive salary
generous paid time off policy
charity match program
Medical, Dental & Vision Plans
Parental Leave
Employee Assistance Program (EAP)
401K matching
opportunity to purchase company stock at a discount
market leading benefit programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B paid medialead generationcontent syndicationvendor evaluationnegotiationperformance analysisdata QAcampaign setuplead delivery processessuppressions strategy

Soft Skills

influencecommunicationalignmentstrategic guidancetrainingissue escalationperformance reviewscollaborationoptimization planningdocumentation