Senior Director Analyst, B2B Marketer – Advertising, AdTech

Gartner

Senior Director Analyst guiding B2B CMOs in developing advertising strategies and marketing functions. Leading the Insights team with actionable insights and high-impact market analysis for optimal business impact.

Posted 4/26/2026full-timeRemote • 🇨🇦 CanadaSeniorWebsite

About the role

Key responsibilities & impact

Create innovative, stimulating, high-impact content that delivers must-have insights
Develop new ideas and perspectives through thought leadership, and propose concrete, actionable approaches that accelerate clients’ ability to act
Conduct deep analyses to identify the root causes of client obstacles or needs
Provide thought leadership to establish Insight positions within an analyst team
Research, analyze, and anticipate market trends and developments to deliver actionable analysis
Provide practical, tailored advice to clients and prospects, in person or virtually
Create and deliver high-value presentations at Gartner events, industry and professional conferences, and client briefings
Deliver high-quality, timely content assessments
Build credibility as an industry expert representing Gartner’s analysis, methodology, and strategy

Requirements

What you’ll need

Bachelor’s degree or equivalent experience; advanced degree preferred
More than 12 years of relevant experience in the field or industry
Experience as a CMO or senior marketing leader for B2B companies, either at the corporate level or for a large business unit, or equivalent experience in an advertising agency
Deep understanding of the challenges faced by enterprise marketing leaders and the business-impact drivers
Extensive experience developing and executing media strategies, including channel selection and audience validation
Strong organizational skills; ability to work under pressure and deliver high-quality results
Excellent research and writing skills
Excellent written and spoken French, strong analytical and presentation skills; ability to engage clients
Excellent communication skills – able to explain complex concepts concisely and clearly
Domain expertise and comfort presenting at events of all sizes
Strong business acumen and financial literacy
Thorough knowledge of the global and competitive landscape in the domain, as well as market dynamics
Ability to work independently while being motivated to collaborate with and support teammates
Learning agility and ease working in complex matrixed environments
Ability to effectively represent Gartner’s research methodology and strategies at all levels
Willingness and ability to travel up to 25% of the time (as needed)

Benefits

Comp & perks

Gartner offers exceptional benefits
Highly competitive compensation
Significant rewards for top performers
Flexibility and support to thrive in a hybrid work environment
Option to work virtually when productive

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content creationmarket analysismedia strategy developmentaudience validationpresentation skillsresearch skillswriting skillsanalytical skillsfinancial literacybusiness acumen

Soft Skills

organizational skillscommunication skillscollaborationlearning agilityability to work under pressureclient engagementthought leadershipcredibility buildingindependenceadaptability

Certifications

Bachelor’s degreeadvanced degree