Gartner

Marketing Manager, Paid Third-Party Programs

Gartner

full-time

Posted on:

Location Type: Hybrid

Location: Irving • Connecticut • Texas • United States

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Salary

💰 $79,000 - $109,000 per year

About the role

  • Own end-to-end strategy, execution and optimization for Gartner’s global third-party content syndication portfolio.
  • Expand beyond traditional syndication models by piloting alternative paid formats that reach hard-to-access executive audiences.
  • Shift program mix toward net-new contact acquisition and VP+ decision makers.
  • Establish clear performance benchmarks across cost, quality and scalability.
  • Use data-driven insights to continuously refine vendor mix, offers and targeting.
  • Serve as the primary commercial and strategic owner for Gartner’s third-party syndication vendors.
  • Hold vendors accountable to performance, suppression and delivery standards.
  • Lead performance reviews, issue escalation and optimization planning.
  • Ensure vendors meet all technical delivery standards, including correct formatting, tagging, UTMs, and lead delivery processes.
  • Work closely with Martech/Marketing Operations to troubleshoot routing issues, improve data quality, and maintain system integrity.
  • Build and maintain best practice documentation for marketers who rely on content syndication in their channels.
  • Share insights and recommendations across product marketing, campaign teams, and regional marketers.
  • Lead training sessions and provide strategic guidance to teams managing smaller or specialized syndication efforts.

Requirements

  • 3+ years of experience in B2B paid media, lead generation, or content syndication.
  • Strong knowledge of third-party syndication vendors and dynamics of “email-to-PDF” or gated asset distribution.
  • Experience coordinating with Martech/Marketing Ops on lead flow, mapping, and data QA.
  • Demonstrated success improving lead quality, increasing net-new contacts, and managing multi-vendor portfolios.
  • Ability to influence across teams, communicate clearly, and drive alignment in a complex environment.
  • Strength in vendor evaluation, negotiation, performance analysis, and issue escalation.
Benefits
  • Competitive salary
  • Generous paid time off policy
  • Charity match program
  • Medical, Dental & Vision Plans
  • Parental Leave
  • Employee Assistance Program (EAP)
  • 401K matching
  • Professional development and unlimited growth opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B paid medialead generationcontent syndicationvendor evaluationnegotiationperformance analysisdata QAlead flow mappingtechnical delivery standardsemail-to-PDF distribution
Soft Skills
influencecommunicationalignmentissue escalationstrategic guidancetrainingperformance reviewoptimization planningdata-driven insightsbest practice documentation