Garner Health

VP, Product, Customer, and Lifecycle Marketing

Garner Health

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $220,000 - $250,000 per year

Job Level

Lead

About the role

  • Build a strong product marketing core: Design, build, and evolve messaging and positioning frameworks; Utilize prospect/customer/industry feedback, data, and analytics to guide messaging and content decisions; Ensure messaging and content is on-brand and optimized for channels and audiences.
  • Build a best-in-class motion from product to go-to-market: Partner with product team to provide market view, craft and manage go-to-market process, enable external-facing teams with toolkits.
  • Build and manage a high-performing team: Lead and inspire product marketers, content creators, editors, and strategists; Establish accountability frameworks; Create and maintain frameworks for measuring and delivering success.
  • Be a strong cross-functional partner: Optimize go-to-market teams by analyzing revenue process, partner with product team on personas and features, enable customer-facing teams, foster customer relationships and produce customer reference material, create industry knowledge center of excellence.

Requirements

  • A proven ability to execute strategically with a focus on measurable outcomes, driving growth-oriented solutions for clients in B2B SaaS; Success advising multi-product SaaS companies on new categories and category evangelism; Exceptional communication and interpersonal skills; Relevant persona and product experience in healthcare benefits is a strong plus; Excellent problem-solving skills and the ability to adapt to changing priorities and deadlines; A strong sense of ownership and accountability; Self-starter with an entrepreneurial mentality and experience working on complex, ambiguous, and fast-moving projects across multiple teams; A strong sense of compelling storytelling; A willingness to “roll up your sleeves” and do whatever is necessary to ensure company success; Experience working in a rapidly evolving startup environment; A desire to be a part of our mission to improve the U.S. healthcare system.