Creative Director, Beauty

Gap Inc.

Creative Director for Beauty leading the end-to-end creative vision at Gap Inc. Responsible for translating marketing strategy through brand storytelling, visual identity, and creative direction.

Posted 6/19/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Define and evolve the creative vision, visual identity, and storytelling framework for Beauty across all channels.
Lead the conceptual development and execution of 360° marketing campaigns.
Provide creative direction for product storytelling, ensuring a premium and differentiated aesthetic across all assets.
Build, lead, and inspire a multidisciplinary creative team.
Partner closely with Marketing, Merchandising, and Product Development to align creative work with business priorities.
Oversee creative agencies, photographers, stylists, and production partners to deliver best-in-class work.
Partner with Marketing and Analytics teams to assess creative performance and optimize based on insights.

Requirements

What you’ll need

12+ years of experience in creative leadership roles within beauty, fashion, retail, or lifestyle brands.
Proven track record of developing and executing high-impact, brand-defining creative across multiple channels.
Strong portfolio demonstrating excellence in campaign development, art direction, and brand storytelling.
Deep understanding of the full creative process — from concept through production and execution.
Experience leading and developing high-performing creative teams in a fast-paced environment.
Strong collaboration and influencing skills across cross-functional stakeholders and executive leadership.
Ability to balance creative vision with operational realities, timelines, and budgets.
Strong cultural awareness and trend fluency within the beauty and lifestyle space.

Benefits

Comp & perks

Health insurance
Retirement plans
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative directioncampaign developmentart directionbrand storytellingcreative processproductionexecutionmarketing campaignsvisual identitystorytelling framework

Soft Skills

leadershipcollaborationinfluencingteam developmentcultural awarenesstrend fluencycreative visionoperational balancecommunicationinspiration