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Gap Inc.

Creative Director, Beauty

Gap Inc.

Creative Director for Beauty leading the end-to-end creative vision at Gap Inc. Responsible for translating marketing strategy through brand storytelling, visual identity, and creative direction.

Posted 6/19/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesLeadWebsite

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Hard Skills
creative directioncampaign developmentart directionbrand storytellingcreative processproductionexecutionmarketing campaignsvisual identitystorytelling framework
Soft Skills
leadershipcollaborationinfluencingteam developmentcultural awarenesstrend fluencycreative visionoperational balancecommunicationinspiration
Industry Keywords
beautyfashionretaillifestyle brandsmultidisciplinary teamcreative agenciesphotographersstylistsproduction partnersanalytics

About the role

Key responsibilities & impact
  • Define and evolve the creative vision, visual identity, and storytelling framework for Beauty across all channels.
  • Lead the conceptual development and execution of 360° marketing campaigns.
  • Provide creative direction for product storytelling, ensuring a premium and differentiated aesthetic across all assets.
  • Build, lead, and inspire a multidisciplinary creative team.
  • Partner closely with Marketing, Merchandising, and Product Development to align creative work with business priorities.
  • Oversee creative agencies, photographers, stylists, and production partners to deliver best-in-class work.
  • Partner with Marketing and Analytics teams to assess creative performance and optimize based on insights.

Requirements

What you’ll need
  • 12+ years of experience in creative leadership roles within beauty, fashion, retail, or lifestyle brands.
  • Proven track record of developing and executing high-impact, brand-defining creative across multiple channels.
  • Strong portfolio demonstrating excellence in campaign development, art direction, and brand storytelling.
  • Deep understanding of the full creative process — from concept through production and execution.
  • Experience leading and developing high-performing creative teams in a fast-paced environment.
  • Strong collaboration and influencing skills across cross-functional stakeholders and executive leadership.
  • Ability to balance creative vision with operational realities, timelines, and budgets.
  • Strong cultural awareness and trend fluency within the beauty and lifestyle space.

Benefits

Comp & perks
  • Health insurance
  • Retirement plans
  • Flexible work arrangements
  • Professional development