Marketing Manager – Customer Lifecycle

Gap Inc.

Manager of Customer Lifecycle supporting planning and execution of programs driving customer engagement and loyalty at Gap Inc. Partnering with teams to optimize campaigns and improve customer experience.

Posted 5/29/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Execute Lifecycle Campaigns
Support the development and execution of customer lifecycle marketing initiatives that drive engagement, retention, and loyalty.
Manage day-to-day execution of campaigns across email, SMS, push, in-app, and other owned channels.
Customer Segmentation & Targeting
Use established segmentation frameworks and customer insights to build targeted campaign lists.
Partner with data and CRM teams to ensure segmentation accuracy and performance tracking.
Campaign Management & Optimization
Build, QA, launch, and monitor multichannel lifecycle campaigns.
Track campaign performance and recommend improvements to increase conversion and retention.
Loyalty Program Support
Assist in maintaining and executing loyalty and referral program initiatives.
Monitor program performance metrics and identify opportunities for incremental improvements.
Omni-Channel Support
Help deliver consistent and personalized customer experiences across digital and in-store touchpoints.
Support the integration of lifecycle campaigns into broader omni-channel strategies.
Cross-Functional Collaboration
Coordinate with CRM, product, creative, and customer service teams to ensure smooth campaign development and deployment.
Participate in project meetings and contribute insights to support customer-centric decision-making.
Reporting & Insights
Gather campaign performance data, prepare reports, and highlight key insights for leadership.
Support testing plans (A/B tests, offer tests, creative tests) to improve campaign effectiveness.

Requirements

What you’ll need

Experience in customer lifecycle marketing, CRM, or a related role; retail industry experience a plus.
Strong analytical skills and comfort working with data to inform decisions.
Experience with marketing automation or CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).
Detail-oriented with excellent organizational and project-management skills.
Effective communicator who can collaborate across teams.
Ability to manage multiple projects and adapt quickly in a fast-paced environment.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer lifecycle marketingcampaign managementcustomer segmentationperformance trackingA/B testingdata analysismultichannel marketingloyalty program managementproject management

Soft Skills

analytical skillsorganizational skillscommunication skillscollaborationadaptabilitydetail-oriented