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About the role
Key responsibilities & impact- Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection.
- Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels.
- Ensure all creative expressions reflect Athleta’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
- Define and execute a holistic creative vision aligned with Athleta’s long-range brand plan and marketing strategy.
- Drive a high-performance creative culture that values inclusivity, innovation, and results.
- Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
- Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
- Optimize and assess creative effectiveness, maximizing brand and business impact.
- Champion creative consistency across all channels to deliver a cohesive and inspiring brand experience.
Requirements
What you’ll need- 10+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
- Proven success driving brand evolution through emotionally resonant, purpose-driven creative work.
- Experience developing and mentoring diverse, high-performing creative teams.
- Strong ability to build trust and alignment across internal partners and external agencies.
- Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
- Ability to assess and optimize creative performance against business goals.
- Exceptional storytelling, presentation, and interpersonal skills.
- Proficient in Adobe Creative Suite, G-Suite, Keynote, and related tools.
- Willingness to travel as needed to support creative initiatives and cross-functional collaboration.
Benefits
Comp & perks- Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location.
- We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
creative directionbrand evolutiondesignphotographydigital best practicesomnichannel marketingcreative performance assessmentstorytellingpresentation skillsmentorship
Soft Skills
trust buildingalignmentinclusivityinnovationresults-orientedinterpersonal skillsempowermentcollaborationhigh-performance culturecreative effectiveness