Director, Global Social Media

Gap Inc.

. Build a multi-channel organic social media strategy .

Posted 5/8/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Build a multi-channel organic social media strategy
Lead the execution of high-impact, social-first campaigns
Partner with Creative, Brand, PR, and Copy teams for content development
Curate a global influencer strategy
Influence annual planning and seasonal creative processes
Collaborate for synchronized global launches
Establish clear KPIs and benchmarks for programming
Oversee social and influencer budget

Requirements

What you’ll need

12+ years of marketing experience
At least 8+ years leading Social Media and Influencer functions preferably within the fashion industry
A proven track record of driving creative social campaigns, talent and celebrity relationships
5+ years of experience managing teams
Exceptional creative mind and taste
Comprehensive knowledge of paid social, influencer seeding, and affiliate strategies
Strong analytical abilities with data reporting experience
Exceptional communication skills
Entrepreneurial spirit with a proactive mindset

Benefits

Comp & perks

Health insurance
401(k) matching
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategyinfluencer marketingcampaign managementdata reportingpaid socialinfluencer seedingaffiliate strategiesKPI establishmentbudget management

Soft Skills

leadershipcreativityanalytical abilitiescommunicationcollaborationentrepreneurial spiritproactive mindset