Senior Manager, Creator Commerce

Gap Inc.

. Build and own creator affiliate strategies across the Gap Inc.

Posted 4/28/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Build and own creator affiliate strategies across the Gap Inc. brands, leveraging direct connection, close communication and relationship building to truly grow our creator commerce footprint and set Gap Inc. brands apart in the space.
Oversee planning, execution and optimization of affiliate initiatives in support of overarching brand and product priorities, delivering on revenue goals as well as key cultural relevance measures.
Cultivate meaningful affiliate relationships that go beyond one-off partnerships to build real brand love, loyalty and organic advocacy.
Stay on top of the platforms, tools and trends that shape the creator economy, consistently bringing fresh ideas, personalities, styles, and formats to the mix.
Partner with brand marketing, social, performance, legal, tech, and product teams, as well as influence and marketplace teams at top social and affiliate platforms, to make sure Gap Inc.’s creator commerce efforts integrate seamlessly into the bigger picture.
Forecast, track, measure and report all efforts for ongoing optimization and stay close to the data to elevate opportunities as they arise.
Serve as the voice of strategic vision, best practices and education for your team to foster a creative and collaborative environment for career growth and development.

Requirements

What you’ll need

8+ years marketing experience with 5+ years experience in affiliate and influencer marketing
3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
Strong history of executing affiliate marketing campaigns through platforms like LTK and ShopMy, as well as building and managing associated budgets
Familiarity with creator marketing management software (ex. CreatorIQ)
Exceptional communication and relationship-building skills
Deep understanding of performance-driven creator programs, affiliate marketing platforms and creator partnership models
Demonstrated success in balancing culture and commerce to deliver conversion as well as relevance
Strong analytical abilities, with a track record of reporting and optimizing performance metrics for affiliate campaigns
Ability to thrive in a complex, matrixed environment where you can learn quickly and drive meaningful change
An entrepreneurial mindset, ready to turn ambiguity into action and infuse strategy across the enterprise

Benefits

Comp & perks

Competitive salary
Health insurance
401(k) matching
Flexible working hours
Paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

affiliate marketinginfluencer marketingcampaign executionbudget managementperformance metricsdata analysiscreator partnership modelscreator marketing management

Soft Skills

collaborative leadershipteam buildingrelationship buildingcommunicationanalytical abilitiesentrepreneurial mindsetstrategic visioncreativity