Gap Inc.

Head of Creative

Gap Inc.

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • New York • United States

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Salary

💰 $320,000 - $350,000 per year

Job Level

Lead

About the role

  • Lead and evolve a creative strategy that authentically connects with the customer.
  • Champion creative concepts that tie to Banana Republic’s purpose and positioning and span across retail, digital, social, packaging and experiential.
  • Ensure all creative expressions reflect Banana Republic’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
  • Lead creative vision behind brand events and experiences to ensure brand consistency and innovation.
  • Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
  • Define and execute a holistic creative vision aligned with Banana Republic’s long-term vision and marketing strategy.
  • Drive a high-performance creative culture that values inclusivity, innovation, and accountability.
  • Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens brand distinction.
  • Identify and collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
  • Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
  • Lead a culture of high-performing teams with clear priorities, goals and expectations.
  • Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration.
  • Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
  • Celebrate the collective success of creative teams who bring Banana Republic’s mission and values to life.
  • Partner with creative operations and production teams to implement efficient processes that enable impactful, high-quality work.
  • Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Banana Republic relevant, yet with timeless style and exceptional quality.
  • Measure and assess creative effectiveness, optimizing output to maximize brand and business impact.
  • Champion creative consistency across all channels—retail, digital, social, packaging, and events—to deliver a cohesive and inspiring brand experience.

Requirements

  • Creative Leadership: 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
  • Strategic Storytelling: Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat.
  • Team Building: Experience developing and mentoring diverse, high-performing creative teams.
  • Collaboration: Strong ability to build trust and alignment across internal partners and external agencies.
  • Brand builder: Execution Excellence: Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
  • Inspirational Communicator: Exceptional storytelling, presentation, and interpersonal skills.
  • Tools: Proficient in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools.
  • Flexibility: Thrive in ambiguity, challenges convention, and continuously evolves their approach.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative directiondesignphotographydigital marketingomnichannel marketingbrand storytellingcreative strategyconsumer insightscreative effectivenesscampaign execution
Soft Skills
creative leadershipteam buildingcollaborationinspirational communicationmentorshipflexibilitytrust buildinginnovationaccountabilityemotional resonance