Vice President – Marketing, Beauty
Gap Inc.
full-time
Posted on:
Location Type: Office
Location: San Francisco • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $300,000 - $340,000 per year
Job Level
Lead
About the role
- Develop and execute an integrated marketing strategy for the Beauty category across all Gap Inc. brands, aligning with each brand’s unique positioning and voice.
- Define and articulate a clear brand identity and architecture for Beauty within Gap Inc.’s multi-brand ecosystem.
- Partner with Creative, Merchandising, and Product Development teams to shape go-to-market plans and innovation launches.
- Lead agency and cross-functional partnerships to deliver best-in-class brand campaigns and storytelling.
- Oversee performance marketing initiatives—including digital media, CRM, paid social, search, and email—to drive traffic, conversion, and loyalty.
- Ensure seamless integration between brand campaigns and conversion-focused messaging across owned and paid channels.
- Partner with eCommerce, Loyalty, and Data Analytics teams to optimize customer journeys and maximize ROI.
- Lead experimentation and testing strategies to continuously improve acquisition and retention performance.
- Oversee all copywriting for Beauty marketing across channels, ensuring consistent tone, voice, and storytelling across Gap Inc. brands.
- Inspire and mentor internal creative and content teams to deliver impactful, on-brand narratives that connect emotionally and drive purchase intent.
- Maintain alignment with each brand’s unique aesthetic and language while elevating the overall voice of Beauty across the enterprise.
- Build and lead a high-performing marketing organization that integrates strategy, creative, and performance capabilities.
- Foster collaboration with cross-functional partners including Merchandising, Product, Creative, PR, and Retail Operations.
- Act as a thought leader and champion for the Beauty business, representing marketing priorities at the executive and brand leadership level.
- Manage budgets, forecast performance, and track KPIs to ensure accountability and continuous improvement.
Requirements
- 15+ years of progressive marketing experience, with at least 5 years in senior leadership roles in beauty, fashion, or consumer lifestyle sectors.
- Proven track record of developing and scaling brand and performance marketing strategies that deliver measurable business growth.
- Deep understanding of omnichannel marketing, including social, digital, retail, and influencer ecosystems.
- Exceptional storytelling, creative direction, and copywriting sensibility.
- Strong analytical mindset with the ability to translate insights into actionable marketing strategies.
- Inspirational leader who thrives in a fast-paced, matrixed organization and fosters collaboration across teams.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategyperformance marketingdigital mediaCRMpaid socialsearch marketingemail marketingcopywritingdata analyticscustomer journey optimization
Soft skills
storytellingcreative directionanalytical mindsetleadershipcollaborationmentoringcommunicationinspirationstrategic thinkingadaptability