Senior Director, Product Marketing – Brand

Gametime

Senior Director expanding Gametime’s brand and product marketing. Connecting consumer insights, positioning, and go-to-market execution to grow its live-event ticketing platform.

Posted 8/7/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $235,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy, consumer marketing, and product marketing, with a strong ability to connect brand initiatives to measurable growth outcomes. Proven experience in building and leading high-performing teams while leveraging data and AI tools to enhance marketing effectiveness.

Highest-signal resume keywords

Brand StrategyGo-To-Market StrategyConsumer InsightsProduct Marketing Function DevelopmentAnalytical Fluency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand PositioningConsumer Behavior AnalysisSegmentation StrategiesMeasurement FrameworksAttribution TestingIncrementality TestingAI-Driven Tools ApplicationExperimentation ProgramsMessaging FrameworksCompetitive Positioning

Soft Skills

Excellent CommunicationStorytelling SkillsCross-Functional Collaboration

Industry Keywords

Consumer MarketplacesHigh-Growth Consumer PlatformsDTC EnvironmentsBrand Tracking Systems

About the role

Key responsibilities & impact

Define and lead Gametime’s brand strategy and positioning
Identify and prioritize new customer segments, use cases, and categories
Build the Product Marketing function from 0→1
Own messaging frameworks, competitive positioning, and go-to-market strategy
Develop consumer insights, research, and brand tracking systems
Connect brand investment to acquisition, conversion, and retention
Leverage AI-driven tools for insights, creative development, and go-to-market execution
Build experimentation programs for positioning, messaging, and audience strategies
Develop measurement frameworks including brand tracking, attribution, and incrementality testing
Build and lead a small, high-performing team
Align Product, Growth, Creative, Data, and Executive stakeholders around a unified narrative
Ensure brand consistency across customer touchpoints

Requirements

What you’ll need

10–14 years of experience across brand, consumer marketing, product marketing, or related disciplines
Proven track record of expanding a brand into new audiences, categories, or use cases
Experience in consumer marketplaces, high-growth consumer platforms, or DTC environments preferred
Demonstrated ownership of positioning and go-to-market strategy, not just campaign execution
Experience operating in fast-paced, ambiguous environments with limited resources
Prior experience building or scaling functions (PMM, insights, or similar) is highly preferred
Strong brand strategy and positioning expertise
Deep understanding of consumer behavior, segmentation, and audience expansion strategies
Experience building or scaling Product Marketing functions and go-to-market systems
Ability to connect brand strategy to measurable growth outcomes
Strong analytical fluency and comfort using data to inform decisions and measure impact
Practical application of AI tools to improve marketing effectiveness and speed
Excellent communication and storytelling skills
Ability to work cross-functionally with Product, Growth, Creative, and Data teams

Benefits

Comp & perks

Flexible PTO
Competitive salary & equity package
Monthly Gametime credits for any event ($1,200/yr)
Medical, dental, & vision insurance
Life insurance and disability benefits
Diverse Family-forming benefits through Carrot Fertility
401k, HSA, pre-tax savings programs
Company off-sites and meet-ups
Wellness programs
Tenure recognition
Salary range of $235,000–$275,000 USD