Vice President, Product
HighlightTA
VP, Creative
Gametime
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $255,797 - $300,938 per year
Job Level
Lead
About the role
- Creative Leadership: Lead Gametime’s creative vision across all channels, from direct response advertising to brand campaigns, ensuring work is bold, distinctive, and performance-driven.
- Performance Creative: Concept, test, and scale ads designed to drive measurable growth, especially across social, digital, and video platforms.
- Partnership with brand and develop branded story-telling: Partner closely with our brand strategy team, and in concert with them develop brand narratives and campaigns that build cultural relevance and resonate with young, diverse audiences.
- Sports & Music Culture: Stay tapped into live events, sports, and music trends, ensuring creative speaks authentically to fans in the moment.
- Creative Operations: Oversee internal creative teams, agency partners, and production processes, ensuring operational excellence and speed-to-market.
- Cross-Functional Collaboration: Partner with Growth, Product, and Marketing leaders to align creative strategy with company priorities and fan insights.
- Agency & Production Oversight: Manage relationships with agencies and production partners, ensuring world-class work across channels, including TV and long-form video.
- Experimentation & Insights: Drive a test-and-learn culture for creative, using data and performance insights to refine storytelling and optimize impact.
- AI Curiosity & Deployment: Explore, test, and responsibly deploy AI tools to augment creative development and operations — ensuring AI enhances originality and efficiency while safeguarding brand trust.
- Team Leadership: Build, mentor, and inspire a high-performing creative team passionate about live events and pushing boundaries.
Requirements
- 10+ years of experience leading creative across social, digital, and video platforms in fast-growing consumer brands or digital-first businesses.
- Proven track record producing high-performing direct response ads and scaling creative that drives measurable business outcomes.
- Deep understanding of social platforms, performance marketing, and the dynamics of scroll-stopping creative.
- Passion for live events, sports, and music — with cultural fluency and authenticity in speaking to fans.
- Strong leadership skills with experience managing cross-functional creative teams, agencies, and large-scale productions.
- Excellent storytelling chops: able to translate brand strategy into creative that inspires, connects, and converts.
- Strong creative instincts paired with a test-and-learn mindset grounded in data and results.
- Passion and curiosity for how AI can augment and elevate creative work, with a thoughtful perspective on deploying it responsibly to avoid brand or audience backlash.
- Exceptional communication and collaboration skills, with the ability to influence stakeholders across the organization.
Benefits
- Flexible PTO
- Competitive salary & equity package
- Monthly Gametime credits for any event ($1,200/yr)
- Medical, dental, & vision insurance
- Life insurance and disability benefits
- Diverse Family-forming benefits through Carrot Fertility
- 401k, HSA, pre-tax savings programs
- Company off-sites and meet-ups
- Wellness programs
- Tenure recognition
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
creative leadershipperformance marketingdirect response advertisingstorytellingdata analysisAI deploymentcreative operationscross-functional collaborationproduction managementsocial media marketing
Soft skills
leadershipcommunicationcollaborationcreativitymentoringinfluencecuriositypassion for live eventscultural fluencytest-and-learn mindset
