Director, Web Growth

Gametime

Director of Web Growth at Gametime United focusing on web-driven GMV and maximizing growth opportunities. Leading cross-functional teams to optimize customer conversion and establish SEO and content strategies.

Posted 7/15/2026full-timeRemote • 🇺🇸 United StatesLead💰 $220,000 - $242,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth strategies, web product management, and conversion rate optimization (CRO) with a strong focus on full-funnel economics. Capable of leading cross-functional teams to enhance customer lifetime value through data-driven decision-making and rigorous testing methodologies.

Highest-signal resume keywords

Growth Strategy DevelopmentFull-Funnel Economics FluencyPaid Search ManagementConversion Rate Optimization (CRO)Cross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingEcommerce ManagementCustomer Lifetime Value (CLV)Customer Acquisition Cost (CAC)Average Order Value (AOV)Search Engine Marketing (SEM)Funnel AnalysisData AnalysisTesting MethodologiesPerformance Metrics

Soft Skills

Strategic ThinkingCoachingCollaborationProblem SolvingCommunication

Industry Keywords

Web ProductDigital MarketingCustomer ExperienceRevenue ManagementBusiness Outcomes

About the role

Key responsibilities & impact

Web-driven GMV and blended contribution economics as your core metric — not the performance of any single channel in isolation.
Own the comprehensive view of a web customer’s total lifecycle, defining and strengthening the funnel to drive customer lifetime value.
Direct management of our paid search team — strategy, budget allocation, and performance, with enough SEM fluency to coach and push, not necessarily to execute it yourself.
Hands-on partnership with Product on CRO — analyzing funnel performance and customer behavior, prioritizing a testing roadmap, and pushing site/experience changes that move conversion, not just requesting them.
An experimentation engine — establishing a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and Engineering.
Building SEO and content capability from the ground up — scoping the opportunity, deciding whether it's an agency, contractor, or eventual hire, and standing up the initial engine.
Cross-functional input into paid social and CRM where it intersects with the web funnel or GMV mix, without formal ownership of that channel.
A clear, data-grounded point of view on when web should feed app installs versus stand on its own, with tradeoffs made explicit to leadership.
Full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to defend tradeoffs, not channel-level vanity metrics.
Visibility and operating cadence — building the dashboards, metrics, and business reviews that keep web growth focused on the highest-impact opportunities.

Requirements

What you’ll need

8–12 years in growth, web product, ecommerce, or CRO, including 2–3+ years owning a revenue or GMV number that spanned more than one channel.
Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work with Product/Design/Engineering to test and fix it yourself — this is the core muscle of the role.
Working fluency in paid search — you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you're not the one in the platform day to day.
Fluency in full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to make and defend decisions.
Experience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting point.
A track record of being evaluated on a business outcome rather than a channel KPI.

Benefits

Comp & perks

Flexible PTO
Competitive salary & equity package
Monthly Gametime credits for any event ($1,200/yr)
Medical, dental, & vision insurance
Life insurance and disability benefits
Diverse Family-forming benefits through Carrot Fertility
401k, HSA, pre-tax savings programs
Company off-sites and meet-ups
Wellness programs
Tenure recognition