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About the role
Key responsibilities & impact- Own ROAS, efficiency, and growth targets across a multi-million-dollar paid search budget.
- Develop and optimize campaign architecture across Google Ads and Microsoft Ads.
- Build and refine keyword strategy, bidding frameworks, audience targeting, negative structures, and query management.
- Audit and direct automated bidding systems, ensuring platform automation aligns with business objectives.
- Partner closely with Product to improve post-click conversion performance and landing page experience.
- Collaborate with Data and Analytics teams on attribution, incrementality, and measurement initiatives.
- Identify and execute new growth opportunities across search inventory, seasonal demand patterns, and audience expansion.
- Build reporting frameworks and performance insights that support decision-making across Growth leadership.
Requirements
What you’ll need- 5+ years of in-house paid search experience.
- Experience managing multi-million-dollar paid search budgets.
- Demonstrated ownership of ROAS, CPA, or similar business outcomes.
- Experience working in marketplace, ecommerce, travel, or other high-intent transactional businesses.
- Strong cross-functional collaboration skills.
Benefits
Comp & perks- Flexible PTO
- Competitive salary & equity package
- Monthly Gametime credits for any event ($1,200/yr)
- Medical, dental, & vision insurance
- Life insurance and disability benefits
- Diverse Family-forming benefits through Carrot Fertility
- 401k, HSA, pre-tax savings programs
- Company off-sites and meet-ups
- Wellness programs
- Tenure recognition
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid searchGoogle AdsMicrosoft Adskeyword strategybidding frameworksaudience targetingautomated biddingattributionincrementalityreporting frameworks
Soft Skills
cross-functional collaboration
