Senior Brand Strategy Manager
Gametime
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $1 - $2 per year
Job Level
About the role
- Lead Gametime’s brand strategy - evolving our positioning, audience insights, competitive differentiation, and messaging frameworks that guide all marketing and creative expression and build a deeper connection with fans
- Develop cut through, insight-driven creative briefs, collaborating cross functionally and with brand partners to translate audience, cultural, and category insights into actionable, consumer-facing creative that enhances adoption, loyalty, and advocacy
- Lead strategic brand planning for go-to-market initiatives, seasonal campaigns, and partnerships - ensuring consistent, compelling storytelling across paid and owned channels
- Own the relationship with Gametime’s PR agency - setting strategy, shaping narratives, managing execution, and ensuring earned media aligns with broader brand messaging and priorities
- Drive always-on brand expression by partnering with Organic Social, Content, CRM, Product, and Fan Happiness teams to ensure voice, tone, and visual identity remain consistent across all touchpoints
- Create and maintain a unified brand architecture and serve as a brand steward, evolving and enforcing Gametime’s tone, design language, and purpose - building internal understanding and adoption through playbooks, toolkits, and workshops
- Partner with Data to establish measurement frameworks that connect brand marketing activities to business outcomes - tracking funnel metrics, salience, perception, and long-term equity
- Monitor cultural, audience, and competitive trends to identify opportunities for breakthrough storytelling and category differentiation
- Define and lead brand planning processes and calendars working with Marketing Ops to align cross-functional teams around key initiatives, narratives, and campaign milestones
Requirements
- 7+ years of experience in brand strategy, marketing, or communications, ideally within tech, mobile apps, or entertainment
- Proven experience developing or evolving brand platforms and messaging frameworks
- Strong understanding of consumer psychology, audience segmentation, and cultural trends
- Demonstrated ability to connect brand storytelling to business metrics and performance outcomes
- Exceptional writing and communication skills - able to articulate strategy clearly and inspire creative teams
- Experience managing agencies, cross-functional, and external partners to deliver integrated brand campaigns
- Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-moving environment
- Comfort working with data-driven teams to link brand initiatives to measurable outcomes
- A collaborative, curious, and culturally aware thinker who thrives on translating insight into breakthrough creative strategy
- Nice to have: Experience in live events, sports, or entertainment marketing
Benefits
- Gametime is committed to bringing together individuals from different backgrounds and perspectives
- Inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together
- Equal opportunity employer, prohibiting any unlawful discrimination against a job applicant
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategymarketingcommunicationsaudience segmentationconsumer psychologybrand platformsmessaging frameworksdata-driven marketingcampaign planningstorytelling
Soft skills
writing skillscommunication skillsorganizational skillsdetail-orientedproject managementcollaborationcuriositycultural awarenessinspirationstrategic thinking