Gametime

Senior Director, CRM

Gametime

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $187,000 - $220,000 per year

Job Level

Senior

About the role

  • Overall Growth Strategy & Roadmap: Own the strategic vision and roadmap for CRM, including segmentation frameworks, testing agendas, personalization strategies, and automation expansions—all with the ultimate goal of driving improved first purchase conversion and LTV.
  • Predictive capabilities and driving Hyper-Personalization: Establish and Scale Intelligent Timing and Orchestration, augmenting manual send strategies by deploying algorithms that determine exactly when a user is holding their phone.
  • Platform Strategy & Architecture: Own the CRM platform strategy (e.g., Braze, modular ecosystem), serving as the primary owner of the relationship, ensuring we are maximizing our investment by utilizing the full Intelligence Suite.
  • Cross-Functional Collaboration: Partner with Data Science to interpret insights, model performance scenarios, and translate analytical findings into actionable strategies and optimizations.
  • Create a culture and program of continuous performance improvement through testing, Measurement & Optimization: Establish a structured experimentation framework—prioritizing tests based on expected impact, statistical rigor, and customer relevance.
  • Team Leadership & Development: Coach and develop for the AI Era, ensuring CRM is a core growth driver of the business.

Requirements

  • 10+ Years in CRM/Lifecycle: Deep experience leading retention strategies for high-growth consumer brands, preferably in marketplaces, travel, or ticketing where inventory is time-sensitive (expiring inventory).
  • Machine Learning "Savviness": You do not need to be a data scientist, but you must have a strong conceptual grasp of propensity models, collaborative filtering, and predictive analytics. You know how to operationalize these models to drive revenue.
  • Deep Braze Expertise: Proven experience managing complex Braze environments. You are familiar with (or have implemented) the Intelligence Suite, including Intelligent Timing, Connected Content, and Liquid logic, as well as experience with HTML and Campaign & Canvas creation for API-Triggered & Scheduled Campaigns.
  • Commercial Acumen: You view CRM as a direct revenue engine. You have a track record of owning and improving metrics like LTV, Retention Rate, and Incremental Revenue per User.
  • Mobile-First Mentality: You understand the nuances of push notification deliverability and the psychology of the mobile "impulse buy".
  • Analytical Rigor: Ability to distinguish between correlation and causation. You use data to prove that a specific intervention (e.g., a churn prevention offer) actually saved a user rather than subsidizing a user who would have returned anyway.
  • Executive level coaching and people development: Experience developing a high performance team to take them to new levels.
  • Cross-Functional Influence: Ability to speak the language of Product and Engineering to get the necessary data integrations prioritized.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMpredictive analyticspropensity modelscollaborative filteringBrazeHTMLCampaign creationCanvas creationAPI-Triggered CampaignsScheduled Campaigns
Soft skills
team leadershipcoachingcross-functional collaborationanalytical rigorcommercial acumencontinuous performance improvementcommunicationinfluencestrategic visiondevelopment