Gametime

Marketing Growth Product Lead

Gametime

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $183,000 - $237,000 per year

Job Level

Senior

About the role

  • Own the vision and roadmap for technology, ML and AI for marketing at Gametime, aligning with broader growth and company priorities.
  • Serve as the bridge between marketing stakeholders and technical teams—translating business challenges into technical requirements and ensuring solutions deliver measurable outcomes.
  • Evangelize personalization and technology best practices across the marketing team and share results with executives and stakeholders.
  • Partner with marketing teams such as CRM to define opportunities for advanced audience data models, personalization, and automated journeys and workflow.
  • Enable predictive marketing use cases (e.g., churn prevention, LTV forecasting, event affinity scoring) by translating business needs into ML requirements.
  • Leverage a combination of Braze out the box solutions, custom development by 3rd parties and our internal ML teams to build the underlying data models to enable advanced orchestration and personalization.
  • Drive adoption of dynamic content optimization, send-time optimization, and multi-channel orchestration.
  • Support cross-sell strategies and promotion optimization through automated decisioning and experimentation frameworks.
  • Develop close working relationships with marketing partners such as Google, TikTok and Meta to develop joint technology solutions to improve marketing performance.
  • Collaborate with SEM marketers to integrate ML-driven bidding, keyword optimization, and automated campaign adjustments.
  • Operationalize advanced automation with ad platforms (Google, Meta, programmatic) and evaluate opportunities to pilot new betas.
  • Guide the automation of targeting, creative testing, and budget allocation to maximize efficiency and ROI.
  • Partner with Engineering and Analytics to ensure the right data pipelines, tooling, and measurement frameworks exist to power automation.
  • Champion experimentation frameworks and incrementality testing to measure the true impact of ML-driven marketing programs.
  • Define requirements for scalable, reliable infrastructure that supports continuous optimization.

Requirements

  • 8+ years of experience in product growth marketing roles, with strong understanding and curiosity for how technology and AI can drive marketing growth.
  • Strong product management skills: ability to define strategy, prioritize initiatives, and lead cross-functional teams.
  • Demonstrated success applying automation or ML-driven solutions to marketing use cases (lifecycle marketing, paid media, personalization).
  • Familiarity with ad tech ecosystems (Google Ads, Meta, programmatic) and CRM/marketing automation platforms (Braze).
  • Excellent communication and stakeholder management skills, with a track record of working across marketing, analytics, and engineering.
  • A passion for live events, growth marketing, and innovating at the intersection of customer experience and technology.
  • Experience with experimentation platforms (eg; Google Ads Experiments) and causal inference methods is a nice to have.
  • Background in marketplace, ticketing, travel, or e-commerce industries is a nice to have.
  • Knowledge of SKAN, incrementality testing, and app-based measurement is a nice to have.
Benefits
  • Flexible PTO
  • Competitive salary & equity package
  • Monthly Gametime credits for any event ($1,200/yr)
  • Medical, dental, & vision insurance
  • Life insurance and disability benefits
  • Diverse Family-forming benefits through Carrot Fertility
  • 401k, HSA, pre-tax savings programs
  • Company off-sites and meet-ups
  • Wellness programs
  • Tenure recognition

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
machine learningartificial intelligenceautomationdata modelingpredictive marketingpersonalizationdynamic content optimizationmulti-channel orchestrationexperimentation frameworksincrementality testing
Soft skills
product managementcommunicationstakeholder managementcross-functional leadershipstrategic thinkingcuriosityrelationship buildinginnovationcollaborationproblem-solving