Senior Product Marketing Manager

GameChanger

Senior Product Marketing Manager at GameChanger driving go-to-market strategy for Acquisition product area. Collaborating with product teams to translate insights into marketing plans and drive user engagement.

Posted 5/15/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Define and execute go-to-market strategy for your assigned product area, including segmentation, cross-functional alignment, and planning across quarterly and annual cycles.
Identify and close gaps in user, industry, and competitive knowledge, leading research to surface opportunities and sharpen GTM strategy.
Own positioning and messaging, ensuring differentiation across segments and alignment with our company vision.
Lead launch planning in close alignment with product management and product design, translating market, competitive, and user insights into launch strategy and prioritization decisions that drive successful product releases.
Drive feature adoption by identifying and activating the right marketing channels, partnerships, and GTM motions.
Measure GTM effectiveness across launches and adoption campaigns, identify gaps, and lead iterative improvements to strategy and execution.

Requirements

What you’ll need

Bachelor's degree required; 5–7 years of product marketing experience in B2B and/or B2C environments, ideally within high-growth companies.
Strong strategic thinker who can translate user insights, market context, and product vision into clear positioning, messaging, and GTM plans.
Strong communication, executive presence, and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners.
Comfortable operating in ambiguity and building structure in evolving product areas or emerging business lines.
Data-informed and highly curious, with experience using customer insights, experimentation, and performance metrics to refine strategy and drive adoption.
Experience in sports tech, consumer subscription products, creator/community platforms, or mobile app ecosystems.
Based in New York City or the Tri-state area and available for regular onsite travel.

Benefits

Comp & perks

Hybrid work from our well-furnished, modern office in Manhattan, NY.
Unlimited vacation policy.
Paid volunteer opportunities.
Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology.
WFH stipend - $500 annually to make your WFH situation comfortable.
Monthly physical, mental, wellness & learning stipend offered through Holisticly.
Monthly lifestyle stipend offered through Fringe.
Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.
Life insurance - basic life, supplemental life, and dependent life.
Disability leave - short-term disability and long-term disability.
Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
Family building benefits offered through Progyny.
DICK'S Sporting Goods and their family of brands teammate discount.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market strategysegmentationlaunch planningfeature adoptiondata-informed decision makingcustomer insightsperformance metricsproduct positioningmessagingiterative improvements

Soft Skills

strategic thinkingcommunicationexecutive presenceinfluencingbuilding trustcross-functional relationship managementoperating in ambiguitycuriosity

Certifications

Bachelor's degree