Senior Market Research Manager – Market Strategy, Understanding
Ipsos North America
Associate Manager, Programmatic
GALE
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
JuniorMid-Level
About the role
- Develop, execute and communicate programmatic campaign strategies
- Deliver insight into the implications of campaign constraints, such as scale, ramp up time, creative used and cost per conversion
- Contribute to clients' business growth by identifying new opportunities and encourage planning teams to implement creative solutions
- Maintain knowledge of media technology buying platforms and analytics tools
- Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset
- Support and educate planning teams in identifying opportunities and delivering recommendations to clients
- Work independently with guidance from management regarding overall goals and objectives
- Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before campaign launch date
- Trafficking and executing programmatic campaigns using a variety of Demand Side Platforms in market
- Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
- Aggregate research from comScore, etc. to identify targeted media buys
- Generating analyses and ROI reports against each media buy
- Collaborating with Programmatic teams to fine tune the company’s media buying processes
- Identify industry benchmarks
- Conduct performance analysis of media buys across inventory & demand sources
- Prepare reports at regularly scheduled intervals (daily/weekly/monthly) for use in ad operations reviews
- Handle routine interfacing with ad partners for client specific inquiries
Requirements
- At least 3+ years of experience in a programmatic buying role
- Bachelor’s degree
- Fluency with media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
- Hands-on execution and in-the-field management of client campaigns
- High-level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
- A collaborative and positive attitude
- Strategic, proactive, and creative thinking
- Excellent knowledge of MS Excel, PowerPoint and Word
Benefits
- GALE embraces a hybrid, flexible workplace
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
programmatic campaign strategiescampaign measurementperformance analysismedia buyingad traffickingROI reportingdata analysiscreative solutionsclient campaign managementopportunity identification
Soft skills
collaborative attitudepositive attitudestrategic thinkingproactive thinkingcreative thinkingcommunicationindependent workguidance from managementeducating teamsinsight delivery
Certifications
Bachelor’s degree
