GALE

Senior Associate, Paid Search

GALE

full-time

Posted on:

Location Type: Hybrid

Location: Bengaluru • 🇮🇳 India

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Job Level

Senior

About the role

  • Execute Search Campaigns and have a strong hand in the strategic approach for search campaigns.
  • Set and manage expectations of client(s) and internal teams.
  • Manage sub set of Search team across multiple client(s), establishing/refining processes for creating, implementing, tracking, analyzing, and optimizing Paid Search campaigns.
  • Manage and mentor more junior Search resources, ensuring the timely delivery of high-quality, efficient campaigns and their continuing development as professionals.
  • Manage daily relationships with key search engines representatives.
  • Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy.
  • Use knowledge and passion for digital to develop thought piece on trending topics.

Requirements

  • 4+ years’ experience directly related to Search Engine Marketing (Google,Bing, etc.) with a focus on direct response campaigns (CPA, ROI, ROAS.)
  • Experience with GoogleAds, Bing Ads, Search Ads 360(DoubleClick) etc.
  • Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations.
  • Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad copy.
  • Advanced Excel skills.
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate data clearly and effectively in person and in writing.
Benefits
  • Hybrid work in office is an essential function of the job.
  • Inclusivity and diversity in the workplace.
  • Equal opportunity employer.
  • Range of people from various disciplines during the hiring process.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Search Engine MarketingGoogle AdsBing AdsSearch Ads 360keyword analysiscampaign structureSEM strategyad copy writingdata analysisExcel
Soft skills
analytical skillsinterpersonal skillsverbal communicationarticulation of datamentoringclient managementteam managementstrategic thinkingprocess refinementperformance optimization