Galderma

Brand Manager, HCP Marketing

Galderma

full-time

Posted on:

Location Type: Office

Location: Fort Worth • Florida • Texas • United States

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About the role

  • responsible for developing and executing the HCP marketing strategy for Cetaphil
  • lead best in class brand strategies and tactics
  • gain approval for marketing materials through internal review process
  • ensure optimal brand positioning and core messaging
  • apply customer insights and market research
  • own the relationship with digital and print vendors
  • support all phases of annual planning
  • drive innovation and market expertise
  • gather in-depth knowledge of competitor brands
  • partner with sales leadership for effective deployment of resources

Requirements

  • Bachelor's degree in marketing or related field required
  • Five (5) or more years of progressive product/brand management experience required
  • MBA strongly preferred
  • Three (3) or more years commercial biotechnology and/or pharmaceutical experience
  • expertise in developing strategic and annual brand plans
  • experience in various customer segments and specialties preferred
  • strong operational skills and financial acumen
  • experience in various customer segments and specialties preferred
  • product launch and lifecycle management experience
  • must be proficient in MS Office; especially Word, Excel and PowerPoint.
  • exceptional leadership and communication skills
Benefits
  • competitive wage with shift differential
  • annual bonus opportunities
  • career advancement
  • cross-training

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product managementbrand managementstrategic planningmarket researchcustomer insightsproduct launchlifecycle managementfinancial acumenoperational skillsmarketing strategy
Soft skills
leadershipcommunicationcollaborationinnovationresource deploymentrelationship managementtactical executionanalytical thinkingproblem-solvingcustomer segment understanding
Certifications
Bachelor's degree in marketingMBA