Director, HCP Marketing – US Aesthetics
Galderma
full-time
Posted on:
Location Type: Office
Location: Irvine • California • 🇺🇸 United States
Visit company websiteSalary
💰 $190,000 - $230,000 per year
Job Level
Lead
About the role
- Develop comprehensive product launch plans, including market research plans, timelines, milestones, and budgets.
- Own the end-to-end HCP marketing strategy for launch: positioning, messaging, and promotional mix.
- Define launch objectives and ensure launch readiness for successful go-to-market launch strategies.
- Monitor and report on launch progress, including tracking of KPIs, identifying and mitigating risks.
- Collaborate with global colleagues to ensure best practices are integrated into the U.S. launch plan.
- Lead the strategic direction, design, execution, and performance measurement of HCP focused marketing strategies and tactics to achieve brand objectives for the US Aesthetics franchise.
- Oversee the brand planning process, from situational analysis through executive leadership review, ensuring effective and timely development of strategies that enable the brand’s launch and growth.
- Deliver robust strategic and operational commercial plans that reflect core brand positioning, messaging, and campaigns—supporting new market/channel development, sales integration, and overall ROI analysis.
- Make informed decisions on P&L, revenue, and investment; analyze and challenge forecast assumptions, and support launch and lifecycle management plans adaptable to market needs.
- Guide test market pilots and evaluate the rollout of new programs based on data-driven findings and business priorities.
- Cultivate positive relationships within the Commercial team and with external leaders and other partners to improve brand strategy and implementation.
- Collaborate with Legal, Regulatory, and Compliance functions to ensure promotional planning and execution adhere to all guidelines and standards.
- Drive a diverse, collaborative, and agile culture within the marketing team and throughout cross-functional interfaces.
- Collaborate with external agencies to create compelling promotional tactics, ensuring compliance with regulatory guidelines and alignment with brand objectives.
Requirements
- Bachelors degree is required; advanced degree (MBA, MS) is strongly preferred.
- Minimum eight (8) years of relevant strategy and marketing experience in a highly matrixed organization.
- Pharmaceutical/medical device industry experience required.
- Relevant aesthetics/beauty experience highly preferred.
- Product management experience required, global marketing experience a plus.
- Product launch experience in a US marketing organization required, including developing launch positioning, tactical plans and leading cross-functional execution efforts.
- Proven experiences managing creative agencies, including developing creative briefs, timelines and budgets with little supervision.
- Excellent communication skills, including the ability to effectively present to senior leadership.
- Must be highly organized and able to perform multiple tasks simultaneously.
- Travel estimated up to 30%.
Benefits
- competitive wage with annual bonus opportunities
- career advancement
- cross-training
- health insurance
- 401(k) plan with employer match
- generous paid time off policy
- hybrid work schedules
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product launch planningmarket researchKPI trackingP&L analysisrevenue managementinvestment analysisstrategic marketingtactical planningcreative brief developmentcross-functional execution
Soft skills
communication skillsorganizational skillsrelationship buildingcollaborationleadershipagilitystrategic thinkingproblem-solvingtime managementpresentation skills
Certifications
Bachelor's degreeMBAMS