Ecommerce

• Develop and implement growth marketing strategies that align with the company’s vision and revenue targets, including multi-channel performance marketing across digital platforms, social media, content, email, paid ads, lifecycle marketing, SEO, affiliate, referral, and influencer partnerships
• Develop and optimize cross-channel acquisition strategies (paid social, search, programmatic, influencer, affiliate, etc.) to drive new customer growth while maintaining efficient CAC
• Identify and develop new market opportunities to ensure growth for the Alastin brand
• Oversee CRM, email, SMS, and loyalty programs to increase customer LTV, engagement, and repeat purchase rate
• Establish KPIs and leverage analytics tools to measure campaign effectiveness, identify growth opportunities, and iterate rapidly
• Oversee the selection and utilization of marketing tools and platforms using data-driven insights to inform decision-making and report on key metrics to executive leadership
• Develop and manage marketing budgets and forecasting to ensure efficient allocation of resources to maximize growth outcomes and profitability
• Build, lead, and mentor a high-performing growth marketing team, fostering a culture of experimentation, innovation, and continuous learning
• Conduct market research and competitor analysis to identify trends, insights, and opportunities to inform marketing strategies

Executive Director, Ecommerce – Growth Marketing

eCommerce Sales and Marketing Coordinator

Account Manager, Ecommerce/Marketplace

E-Commerce Intern

E-Commerce Intern

E-Commerce Intern