Director of Content Marketing

Gainsight

Director of Content Marketing shaping Gainsight’s content strategy and driving revenue growth. Collaborating with cross-functional teams to create thought leadership content and manage in-house team.

Posted 6/2/2026full-timeRemote • California, Rhode Island, South Carolina, Tennessee, Texas • 🇺🇸 United StatesLead💰 $175,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Own and drive Gainsight’s end-to-end content marketing strategy
Build thought leadership content
Partner closely with Growth Marketing, Customer Marketing, and Product Marketing teams
Lead the development and execution of high-impact content programs
Establish and maintain a distinct brand voice
Manage and mentor a small in-house content team
Measure and optimize content performance
Collaborate with senior marketing leadership
Deliver high-quality content support

Requirements

What you’ll need

8 to 12 years of content marketing experience
meaningful time in B2B SaaS or enterprise tech
proven track record building content strategy from the ground up
defined editorial vision
demonstrated ability to connect content to business outcomes
strong writer and editor
deep AP style fluency
experience managing a team
directing contractor support
strong cross-functional instincts
high agency and low ego
nice-to-have: experience in customer success or post-sales category
background in journalism or long-form writing
existing network in B2B tech media or creator ecosystem

Benefits

Comp & perks

fully covered medical premiums (employee-only)
flexible PTO
401(k) plan
dental and vision coverage
remote work options
$10,000 lifetime fertility stipend
access to coworking spaces around the globe
dedicated Recharge Holidays - one long weekend each quarter to relax and reset

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content marketingcontent strategyeditorial visionAP style fluencylong-form writingB2B SaaSenterprise techcontent performance measurementthought leadership contenthigh-impact content programs

Soft Skills

strong writerstrong editorteam managementcross-functional collaborationhigh agencylow egomentoringconnecting content to business outcomesinstinctscollaboration with senior leadership