Content Designer

GAIN

Senior Content Designer working on user-centered design solutions for public sector projects at GAIN Experience. Collaborating with multidisciplinary teams to enhance content strategy and delivery.

Posted 4/14/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Work closely with user researchers, interaction designers and other user-centred design practitioners to deliver excellent products and services
Responsible for ensuring all content is clear, accurate, meets user needs and adheres to style guides and content patterns
Make complex language and processes easy to understand and use data and research to inform your decisions
Lead on content-focussed elements of projects such as writing, audits and reviews
Support research activities, for example, observing user interviews
Coach and mentor other practitioners in content design
Contribute to sales opportunities, for example, writing proposals
Plan, write and edit marketing content such as case studies, blogs and email campaigns

Requirements

What you’ll need

A qualification in English, humanities or social sciences can be an advantage but is not essential
Evidence of building your content design and user-centred design understanding beyond on-the-job learning is beneficial. For example, qualifications, courses, events, reading, mentoring and networking.
Solid experience creating content using user-centred design methodologies. This could be as a content designer or in a similar role where you’ve applied this way of working
Excellent writing, editing and proofreading skills
Varied experience creating content for different audiences, formats and channels
Knowledge of user research methodologies and the ability to advise on which methods would be most appropriate to achieve project goals
Knowledge of agile ways of working and skilled at working in a multidisciplinary team to create content that meets user needs
Knowledge of working to Government Digital Service standards
Solid experience creating content that meets accessibility regulations
Varied experience creating inclusive content
Understanding of how to create SEO-optimised content
Ability to mentor or coach more junior members of the team
Experience using different content management systems and collaborative tools (such as Figma and Miro)
Experience using Whitehall publisher is an advantage
Experience or an interest in using AI in content design is an advantage
Excellent attention to detail combined with big picture thinking when needed
Proactive, flexible and curious, with an appetite to learn and share knowledge
Comfortable adapting to changing priorities and deadlines
Excellent communication skills – written, verbal, listening and presenting
Genuine empathy with users and a desire to put users at the heart of your work
Ability to work with different people at different levels of seniority, both colleagues and clients
Skilled at explaining content decisions to stakeholders and advocating for content design
Creative in approach to activities, as well as problem solving and good at identifying different options and recommending solutions
Understands client needs and the commercial impact of requirements for GAIN Experience
Open to giving and receiving constructive feedback on design work

Benefits

Comp & perks

Private Medical Insurance
BUPA Life Assurance
Income protection
Employee Assistance Programme
Cycle to Work salary sacrifice scheme
Tech & Wearables salary sacrifice scheme
Octopus EV Scheme
Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content designuser-centred designwritingeditingproofreadingSEO-optimised contentaccessibility regulationsuser research methodologiesagile methodologiesinclusive content

Soft Skills

communication skillsmentoringcoachingattention to detailflexibilitycuriosityempathyproblem solvingstakeholder engagementcreativity

Certifications

qualification in Englishqualification in humanitiesqualification in social sciences