Lifecycle Marketer

Gaia

Lifecycle Marketer building end-to-end nurture journeys in HubSpot for family building company. Driving conversion uplifts for high-intent members and closing journey gaps with new programs.

Posted 6/3/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $135,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Launch a full lifecycle program from zero
You'll build and deploy end-to-end nurture journeys in HubSpot across four audiences: direct members, clinic-referred members, clinic partners, and employer clients.
Hit a measurable conversion uplift on high-intent members
You'll establish baseline conversion rates in your first 30 days, then drive meaningful improvement through personalized, timely communication.
Close journey gaps with new programs
You'll audit the existing member and partner journey, document what's missing, and ship 2–3 new repeatable systems that address those gaps — without being asked.

Requirements

What you’ll need

You've built lifecycle programming from the ground up (not inherited a mature program)
You've worked in consumer marketing (B2C)
You're hands-on with HubSpot, Braze, or similar marketing automation platforms
You can work independently, manage competing priorities, and hold yourself accountable to results
You write clearly and sensitively, especially in contexts where people are navigating emotionally charged, high-stakes decisions
Experience in healthcare or another highly regulated industry (e.g., finance)

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Gaia Website LinkedIn All Job Openings 11 - 50 employees ⚕️ Healthcare Insurance 💸 Finance 🧘 Wellness 💰 $20M Series A on 2022-02 Healthcare Insurance
Finance
Wellness Gaia is a company that offers financial solutions specifically tailored for individuals undergoing fertility treatments such as IVF. They provide a flexible payment plan where clients start with a protection fee, and Gaia covers all subsequent treatment costs. Clients only repay for the cycles completed once they have a child. The company emphasizes emotional and personal support, offering members services like counseling and access to a community of experts and other members, alongside their financial plans. Gaia aims to alleviate both the financial burden and the emotional stress of IVF procedures. Lifecycle Marketer 🔥 2 minutes ago 🏢🏡 New York City – Hybrid 💵 $135k - $150k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Launch a full lifecycle program from zero
You'll build and deploy end-to-end nurture journeys in HubSpot across four audiences: direct members, clinic-referred members, clinic partners, and employer clients.
Hit a measurable conversion uplift on high-intent members
You'll establish baseline conversion rates in your first 30 days, then drive meaningful improvement through personalized, timely communication.
Close journey gaps with new programs
You'll audit the existing member and partner journey, document what's missing, and ship 2–3 new repeatable systems that address those gaps — without being asked. 🎯 Requirements
You've built lifecycle programming from the ground up (not inherited a mature program)
You've worked in consumer marketing (B2C)
You're hands-on with HubSpot, Braze, or similar marketing automation platforms
You can work independently, manage competing priorities, and hold yourself accountable to results
You write clearly and sensitively, especially in contexts where people are navigating emotionally charged, high-stakes decisions
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ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle programmingconversion rate optimizationauditingprogram developmentpersonalized communication

Soft Skills

independent worktime managementaccountabilityclear writingsensitivity in communication