GAIA

Content Manager

• Creating and optimizing audience-appropriate copy for websites, ads, social media, newsletters, events, and press releases
• Developing editorial calendars based on search volume, the customer journey, and target audiences
• Advising stakeholders at all levels on copy-related matters
• Identifying and implementing ideas to improve websites and user experience
• Further developing the content and social media strategies within the team
• Expanding social media presence (analysis, planning, and execution)
• Analyzing content performance (SEO, social media) and deriving actionable measures
• Conducting interviews and surveys for storytelling
• Benchmarking and monitoring trends and competitors

Content Manager – B2C

• Create and optimize audience-appropriate copy for websites, ads, social media, newsletters, events and press releases
• Develop editorial plans based on search volume, the customer journey and relevance to the target audience
• Advise across all levels on text-related matters and help achieve a consistent tone of voice
• Proactively identify ideas to improve websites, their visibility and the user experience
• Further develop the content strategy and channel-specific social media strategy in collaboration with the team
• Expand social media presence (analysis, planning and execution), developing formats to increase reach and engagement
• Analyze content performance (SEO, social media) and derive appropriate measures in collaboration with the team
• Conduct interviews and surveys for authentic storytelling
• Benchmarking and monitoring of trends and competitors

Content Manager – B2C

Content Manager – B2C Focus